How Brand’s Got Your Back
One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.
In this week’s webinar, Douglas Spencer, brand practitioner and president of Spencer Brenneman, will walk through proven practices to help you get your clients onboard. We’ll learn:
● How to leverage your corporate brand
● Why support for the brand is in everyone's best interest
● Core elements of a good brand strategy
● And how to connect with clients through a mutual love of brand
This one-hour session also includes time for live Q&A, so come with questions and leave with answers. Join us on February 15 for an engaging, instructional webinar: How Brand’s Got Your Back. Register online today, then tune in with your team this Thursday at 1:00 pm ET.
The Latest in Offshore Creative Production
February 17, 2020
Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.
If your in-house agency has yet to engage in offshoring (or tried a …
What’s Your Purpose?
September 25, 2023
Everyone needs a sense of purpose. Purpose provides direction. It helps us prioritize. And it brings much-needed meaning to daily tasks.
For in-house agencies, purpose is especially important because it helps us stay focused on the type of work we should be doing as opposed to being sidetracked by …