How Brand’s Got Your Back
One of the leading challenges internal and external agencies face is effectively influencing clients. No matter how big your client’s line of business or product set might be, getting them to adhere to corporate brand standards is essential—though not all clients understand why.
In this week’s webinar, Douglas Spencer, brand practitioner and president of Spencer Brenneman, will walk through proven practices to help you get your clients onboard. We’ll learn:
● How to leverage your corporate brand
● Why support for the brand is in everyone's best interest
● Core elements of a good brand strategy
● And how to connect with clients through a mutual love of brand
This one-hour session also includes time for live Q&A, so come with questions and leave with answers. Join us on February 15 for an engaging, instructional webinar: How Brand’s Got Your Back. Register online today, then tune in with your team this Thursday at 1:00 pm ET.
No Reader Comments
Got Disruption? Time to Shift!
June 18, 2018
Each year, IHAF spends considerable time chatting with members about what’s topical for them in order to align on a theme for our annual conference. This year, disruption emerged as a common thread—specifically, the factors that are shaping today’s marketing landscape and how in-house agencies are …
Get the Gold, Get the Glory
June 11, 2018
As one of the most celebrated competitions in the industry, there’s no better way to gain recognition for the outstanding work your internal agency produces than by entering the IHAF Awards—recognizing creative excellence among in-house teams across 30+ print and digital categories.
Over 90 …