Building Brand with Design Thinking
To acquire and retain a loyal base of customers, brands must demonstrate a deep understanding of what’s important to consumers so they can evolve products, services and outreach strategies with the greatest potential for marketplace success. This webinar illustrates how Design Thinking, also known as “human-centered design,” is enabling leading companies to surface breakthrough ideas that keep their brands top-of-mind with consumers. As a passionate practitioner and evangelist for the power and potential of deign thinking, and the possibilities that emerge from the intersection of brand, strategy and design, Kelly Chmielewski walks us through her “how to” guide, helping you begin to experiment with Design Thinking in your own organization.
Presented by Kelly Chmielewski, Brand Strategy & Design Leader
Recorded Sessions, Creative, Organization/Operations, Partnership, Process, Recorded Webinars