IHAF Conference: Stop Branding—Create a Mental Mark
Fuzzy input, revision cycles, crushing deadlines...when do we ever get around to building a strong brand? Boeing’s ECD, Laurie Schiada, believes the solution is to stop branding and start making a mark. In this special session, Laurie will explain how to avoid chasing the latest trends and instead, apply a few secret-but-universal truths to building brand in a way that leaves an indelible impression in the minds of your consumers. One counter-intuitive strategy Laurie teaches at Boeing: invite your clients into the creative process early and often, and watch the magic happen.
Presented by Laurie Schiada, Executive Creative Director at The Boeing Company
Past Presentations, Creative, Past Conferences