Creative

  • IHAF Conference: Saying No to the Status Quo

    From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

    Presented by Teresa Herd, VP, Global Creative Director, at Intel

    Category: Past Presentations, Creative, Digital/Social, Partnership, Past Conferences, People

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  • IHAF Conference: Digital Disruption: Play to Win

    No one can dispute the power of social media, particularly as a catalyst for ingenuity and success. With relentless creativity and unwavering determination, the underdog story of Avocados from Mexico, has continued to make headlines across the marketing industry. In this session, we’ll go behind the scenes to hear how this once-fledgling brand leveraged the power of digital to win the most competitive social conversation in U.S. advertising with its #GUACWORLD campaign—named the top digital campaign of Super Bowl 2018 and beating out some of the most powerful, popular brands in the marketplace.

    Presented by Alvaro Luque, President, Avocados from Mexico

    Category: Past Presentations, Creative, Digital/Social, Past Conferences

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  • IHAF Conference: Stop Branding—Create a Mental Mark

    Fuzzy input, revision cycles, crushing deadlines...when do we ever get around to building a strong brand? Boeing’s ECD, Laurie Schiada, believes the solution is to stop branding and start making a mark. In this special session, Laurie will explain how to avoid chasing the latest trends and instead, apply a few secret-but-universal truths to building brand in a way that leaves an indelible impression in the minds of your consumers. One counter-intuitive strategy Laurie teaches at Boeing: invite your clients into the creative process early and often, and watch the magic happen.

    Presented by Laurie Schiada, Executive Creative Director at The Boeing Company

    Category: Past Presentations, Creative, Past Conferences

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