Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy |
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How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America |
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This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Robert Fisher (L), Senior Production Artist and |
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The in-house agency is the heartbeat of any company’s creative culture—but it’s not solely up to the “creatives” to build it. By assembling a team with a diverse group of creative-culture contributors across all disciplines, the results speak for themselves. In this session, creative and production influencers from Taco Bell Design serve up some true-to-life examples of how TBD (Taco Bell Design for long) fosters inclusive and collaborative creativity amongst all of its members to inspire the company’s brand culture far beyond the agency walls. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Kristin Licata, Senior Director of Marketing Operations at Quicken Loans |
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How do you assess the ROI of creativity? And, by that we mean creativity that transforms ideas into experiences. Let’s talk about investing in people to help drive better work, more-impactful creative and increased success for the business overall. In this lively session, hear how the ambitious in-house agency at Quicken Loans fuels its creative thinking—igniting talent to consistently deliver solutions that positively impact the business. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Ananta Engineer, Sr. Director of Insights & Planning at Post Consumer Brands |
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When you think about data, analytics and insights, the word “creativity” may not instinctively come to mind. Yet, some of the most innovative ideas and creative campaigns were born from discernment gleaned by getting closer to and smarter about the end consumer. This session affords a deeper understanding of the benefits that come from pairing the insights function and creative function within corporate marketing. It also explores the inherent complement (and contrast) between the two, with examples of how embracing the empirical can inform and encourage creative breakthroughs at multiple points in the project process. |
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Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences
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Conference Presented by Gaemer Gutierrez, Head of Creative at Living Proof |
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For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. |
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Category: Recorded Sessions, Creative, Past Conferences, Process
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Conference Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc. |
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Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire. |
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Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People
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Conference Presented by Grant Gudgel, VP, Head of Teads Studio at Teads.tv |
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What might a stroke of creative genius, thousands of lines of media-performance data and an absurd number of CGI birds have in common? Explore the inspired world of evidence-based creative (EBC), where savvy brands meld human insight with automation to create real-time feedback loops between media and creative. Deep dive into the methods and tools that have helped global brands supercharge their media performance through agile testing, iteration and rapid creative versioning. Machines won’t replace your creative director anytime soon—but with EBC, they can help us understand how to better connect with audiences to enhance our results. |
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Category: Recorded Sessions, Creative, Past Conferences, Tools and Technology
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Conference Presented by Teresa Herd, VP, Global Creative Director at Intel |
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From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand. |
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Category: Recorded Sessions, Creative, Digital/Social, Partnership, Past Conferences, People
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