• IHAF Conference: Purpose-Built Creative Teams

    The growing number and complexity of marketing channels has increased the demand for agile, multi-functional creative groups that can support an assortment of needs. Aiming to scale the business through continuous, meaningful consumer engagement, HelloFresh recognized the essential nature of developing complex-yet-integrated plans, which sent the in-house agency on a journey to restructure. The result? A team that’s better able to confront near and long-term challenges. A team that evolves as the business evolves. A team that’s always engaged while increasing efficiency. A team of multi-skilled creatives, built for purpose.

    Presented by William Weiss, Director of Brand Operations, at HelloFresh

    Category: Past Presentations, Organization/Operations, Past Conferences, People, Process

  • IHAF Conference: Future Proofing: Talent Development for the 2020s

    The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future. In what areas should we invest as marketers? The answers will surprise you. In a digital world where tech seems to be the upfront focus, this session will explain why critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning and entrepreneurship are the building blocks for the success of future marketers.

    Presented by Geoffrey Colon, Head of Brand Studio, Microsoft Advertising, at Microsoft 

    Category: Past Presentations, Digital/Social, Past Conferences, People, Tools and Technology

  • IHAF Conference: Saying No to the Status Quo

    From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

    Presented by Teresa Herd, VP, Global Creative Director, at Intel

    Category: Past Presentations, Creative, Digital/Social, Partnership, Past Conferences, People