Organization/Operations

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Inspiring a Purpose-Driven Creative Culture

    headshot of Darren Abbott

    Conference

    Presented by Darren Abbott, Senior Vice President, Creative at Hallmark Cards, Inc.

    Fostering a culture of creativity encourages employees to bring their imaginations to work, adding original ideas and ultimately value in a way that may not otherwise be realized. In this colorful keynote, we’ll get to know Hallmark’s award-winning creative agency—one of the largest, most-renowned in-house creative teams in the world. We’ll hear about their journey to define a clear sense of purpose and the commitment to artistic exploration that resulted enterprise wide. With innovative initiatives like the Hallmark Creative Leadership Symposium and #My5Days as a backdrop, Hallmark’s purpose-driven creative culture has become a hallmark across the industry and one to which we all might aspire.

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, People

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  • Designing Time Travel

    headshot of Collin Whitehead

    Conference

    Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

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  • A Seat at the Table

    headshot of Alex White headshot of Jarrett King

    Conference

    Presented by Alex White (L), Creative Director at Orvis and
    Jarrett King (R), Director at The Coca-Cola Company

    It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • How Marketing’s Reckoning is Realigning In-House Agencies

    headshot of Jay Pattisall

    Conference

    Presented by Jay Pattisall, Principal Analyst at Forrester Research

    The role of marketing has never been more in question than it is today. CMOs are being replaced by growth and revenue-oriented positions, or not at all. Marketing budgets continue to lag while technology budgets balloon. The agency ecosystem is permanently realigning under new leaders, new priorities and new strategies. What’s to become of the in-house model in the wake of such fundamental shifts? Hear about the reckoning marketing, agencies and related work forces are facing and the likely impact on the future of in house.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • People and Process and Tech, Oh My!

    headshot of Michael LaBerge

    Conference

    Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

    What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

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  • Account Management Revival

    headshot of Marta Stiglin

    Webinar

    Presented by Marta Stiglin, Principal at Stiglin Consulting

    The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars

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  • From Order Taker to Strategic Partner

    headshot of Amy Spencer

    Webinar

    Presented by Amy Spencer, Marketing Director at Blackbaud

    Repositioning your in-house agency can be essential as you evolve to take on bigger projects, increase headcount and make more of a strategic contribution. If you’re thinking about how you might rebrand your team, tune in to this webinar. Hear how Amy Spencer, Director of Marketing at Blackbaud, led her in-house agency on a journey from order taker to strategic partner—including seven steps they took to transition as a team. Amy touches on the pitfalls to be aware of as you embark on your own change plan, and the positive outcomes that such a transformation can yield.

    Category: Creative, Functional Areas, Organization/Operations, Partnership, Recorded Webinars

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  • Building Brand with Design Thinking

    headshot of Kelly Chmielewski

    Webinar

    Presented by Kelly Chmielewski, Brand Strategy & Design Leader

    To acquire and retain a loyal base of customers, brands must demonstrate a deep understanding of what’s important to consumers so they can evolve products, services and outreach strategies with the greatest potential for marketplace success. This webinar illustrates how Design Thinking, also known as “human-centered design,” is enabling leading companies to surface breakthrough ideas that keep their brands top-of-mind with consumers. As a passionate practitioner and evangelist for the power and potential of deign thinking, and the possibilities that emerge from the intersection of brand, strategy and design, Kelly Chmielewski walks us through her “how to” guide, helping you begin to experiment with Design Thinking in your own organization.

    Category: Recorded Sessions, Creative, Organization/Operations, Partnership, Process, Recorded Webinars

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  • Evaluating Performance & Proving Your Team's Value

    headshot of Maureen Boyle

    Webinar

    Presented by Maureen Boyle, Director of Creative Services & Events at Cars.com

    According to IHAF’s latest benchmarking study, 65% of in-house agencies measure the performance of their teams and the satisfaction of their clients. However, measurement alone isn’t enough—it’s what you do with the data that counts. In this session, Maureen Boyle, Director of Creative Services & Events at Team IDEA, the in-house creative and events agency for Cars.com, reviews the benefits her organization has gleaned by taking a disciplined approach to assessing performance, setting quantifiable KPIs, and promoting their value. Since 2013, Team IDEA has regularly surveyed its internal business partners, leveraging key insights to boost their effectiveness and strengthen client partnership.

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Process, Recorded Webinars

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  • Leadership Panel Discussion

      Jennifer Cortner, Wade Franks and Kim McNeil-Downs participating in a panel discussion at an IHAF event   

    Conference

    Featuring Jennifer Cortner of Discovery Communications, Wade Franks of TTI North America, Kim McNeil-Downs of Fidelity Investments; facilitated by Marta Stiglin, Stiglin Consulting

    Today’s in-house teams face an overwhelming demand for creative work. Your clients don’t just want more; they want it fresher and faster, on every channel and device. In a panel at the 2016 IHAF Leadership Summit, some of your peers share how they’re responding to current challenges. In-house agency leaders from mass media, financial services, and even power-tool manufacturers are opting for more flexible staff and processes to keep up. Listen in on their discussion to learn more.

    Category: Recorded Sessions, Creative, Functional Areas, Organization/Operations, Past Conferences, Process

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