IHAF Conference: Purpose-Built Creative Teams
The growing number and complexity of marketing channels has increased the demand for agile, multi-functional creative groups that can support an assortment of needs. Aiming to scale the business through continuous, meaningful consumer engagement, HelloFresh recognized the essential nature of developing complex-yet-integrated plans, which sent the in-house agency on a journey to restructure. The result? A team that’s better able to confront near and long-term challenges. A team that evolves as the business evolves. A team that’s always engaged while increasing efficiency. A team of multi-skilled creatives, built for purpose.
Presented by William Weiss, Director of Brand Operations, at HelloFresh
Past Presentations, Organization/Operations, Past Conferences, People, Process