Evaluating Performance & Proving Your Team's Value
According to IHAF’s latest benchmarking study, 65% of in-house agencies measure the performance of their teams and the satisfaction of their clients. However, measurement alone isn’t enough—it’s what you do with the data that counts. In this session, Maureen Boyle, Director of Creative Services & Events at Team IDEA, the in-house creative and events agency for Cars.com, reviews the benefits her organization has gleaned by taking a disciplined approach to assessing performance, setting quantifiable KPIs, and promoting their value. Since 2013, Team IDEA has regularly surveyed its internal business partners, leveraging key insights to boost their effectiveness and strengthen client partnership.
Presented by Maureen Boyle, Director of Creative Services & Events at Cars.com
Recorded Sessions, Functional Areas, Organization/Operations, Process, Recorded Webinars