Digital/Social

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Saying No to the Status Quo

    Conference

    From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

    Presented by Teresa Herd, VP, Global Creative Director at Intel

    Category: Recorded Sessions, Creative, Digital/Social, Partnership, Past Conferences, People

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  • Digital Disruption: Play to Win

    Conference

    No one can dispute the power of social media, particularly as a catalyst for ingenuity and success. With relentless creativity and unwavering determination, the underdog story of Avocados from Mexico, has continued to make headlines across the marketing industry. In this session, we’ll go behind the scenes to hear how this once-fledgling brand leveraged the power of digital to win the most competitive social conversation in U.S. advertising with its #GUACWORLD campaign—named the top digital campaign of Super Bowl 2018 and beating out some of the most powerful, popular brands in the marketplace.

    Presented by Alvaro Luque, President at Avocados from Mexico

    Category: Recorded Sessions, Creative, Digital/Social, Past Conferences

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  • Becoming a Digital-First Agency

    Conference

    CheckMark, the in-house agency for Nestlé Purina, committed to developing a first-tier digital/social strategy and content resource in 2013.  The decision was not necessarily popular, nor was it supported by all parties within the corporation. Over the following two years, however, CheckMark added several huge brands to its digital/social roster, increased business and income at a healthy pace, and secured recognition as a leading “best practice” resource. In this session, Executive Director Scott Hall shares how CheckMark built its digital/social competencies from the ground-up and what the future looks like as the group partners with clients on an evolving structure in a continually changing environment.

    Presented by Scott Hall, Executive Director, Strategy, Planning & Development at Nestlé Purina | CheckMark

    Category: Recorded Sessions, Creative, Digital/Social, Organization/Operations, Past Conferences, Process

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