• IHAF Conference: Future Proofing: Talent Development for the 2020s

    The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future. In what areas should we invest as marketers? The answers will surprise you. In a digital world where tech seems to be the upfront focus, this session will explain why critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning and entrepreneurship are the building blocks for the success of future marketers.

    Presented by Geoffrey Colon, Head of Brand Studio, Microsoft Advertising, at Microsoft 

    Category: Past Presentations, Digital/Social, Past Conferences, People, Tools and Technology

  • IHAF Conference: Saying No to the Status Quo

    From working with Lady Gaga on the Super Bowl halftime show to being named Ad Age’s Internal Agency of the Year, the team at Intel is on a roll. Add to that a changing media landscape and the call for endless innovation and you’ll understand why Agency Inside is relentlessly focused on emerging trends while remaining true to their core capabilities. In this session, we’ll hear about how the award-winning internal agency at Intel is demystifying tech and disrupting the status quo—contributing to an all-time high in sales and stock performance while advancing the corporate brand.

    Presented by Teresa Herd, VP, Global Creative Director, at Intel

    Category: Past Presentations, Creative, Digital/Social, Partnership, Past Conferences, People

  • IHAF Conference: Digital Disruption: Play to Win

    No one can dispute the power of social media, particularly as a catalyst for ingenuity and success. With relentless creativity and unwavering determination, the underdog story of Avocados from Mexico, has continued to make headlines across the marketing industry. In this session, we’ll go behind the scenes to hear how this once-fledgling brand leveraged the power of digital to win the most competitive social conversation in U.S. advertising with its #GUACWORLD campaign—named the top digital campaign of Super Bowl 2018 and beating out some of the most powerful, popular brands in the marketplace.

    Presented by Alvaro Luque, President, Avocados from Mexico

    Category: Past Presentations, Creative, Digital/Social, Past Conferences

  • IHAF Conference: Global Study | Earned Brand 2017

    Ideology dominates the cultural conversation. Around the globe, consumers are putting their personal convictions front and center. From the grocery aisle to the car dealership, they’re buying on belief. Willing or not, brands of all types and sizes are navigating this new reality. And in a lightning-quick digital world, the rewards and risks are equally high. In this session, Mark Renshaw, Global Chair of the Brand Practice at Edelman will present the results of his firm’s recent global brand study, revealing that 30% of consumers worldwide say they make belief-driven purchase decisions more than they did three years ago and why Edelman is calling this “the new normal” among today’s conscientious consumers.

    Presented by Mark Renshaw, Global Chair – Brand Practice at Edelman

    Category: Past Presentations, Digital/Social, Past Conferences