Process

Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!

  • Thinking Beyond the System

    headshot of Roger Hyde

    Conference

    Presented by Roger Hyde, Adjunct Professor at NYU Tisch Art & Public Policy

    How many times have we heard the cliché: “think outside the box”? And yet, how many times has true creative potential been mired in conventional expectations of staying within the guidelines? From a creative’s perspective, it’s hard to know whether the earth is flat or not if no one has ever been to the edge to see it for themselves. This session challenges conventional thinking around what constitutes creative success and failure, and how we might refocus our energy from enforcing guidelines to truly inspiring teams to reach further and further. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

    Download
  • Made You Look!

    headshot of Teresa Sausville

    Conference

    Presented by Teresa Sausville, Executive Creative Director at Nestlé Purina North America

    This is the story of how the in-house agency at Nestlé Purina, a corporate staple for over 30 years, successfully convinced marketing to take a fresh look at how campaigns are conceived and produced. It takes courage to push for change, especially when changing the underlying belief system of an entire organization. By partnering in new ways across the agency as well as with key influencers and workgroups companywide, this team overcame barriers to connectivity while opening doors to creativity—proving once and for all that fresh thinking and creative insight can come from within! 

    Category: Recorded Sessions, Creative, Past Conferences, Process

    Download
  • Creativity Through Purpose, Vision & Voice

    headshot of Victoria Morrissey

    Conference

    Presented by Victoria Morrissey, Global Marketing & Brand Director at Caterpillar

    For nearly 100 years, Caterpillar has been helping its customers make meaningful and lasting progress possible while driving positive change around the globe. In 2019, Caterpillar’s Global Marketing & Brand Director, Victoria Morrissey, led the reinvigoration of the iconic brand—taking this complex manufacturer to market with a powerful new purpose, vision, and voice. Victoria talks about the intersection of science and story, the power of emotion (especially in the B2B space), and why you need to find the forest before you can evaluate the trees. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

    Download
  • Creative Feedback: Punching Through the Anxiety

    headshot of Gaemer Gutierrez

    Conference

    Presented by Gaemer Gutierrez, Head of Creative at Living Proof

    For most creative teams, nothing stirs anxiety more than the dreaded feedback loop. Presentations that sink into tactical conversations, with resulting requests that compromise the creative strategy as well as the end product. In this session, we hear about some key principles that can help you feel more empowered (and less apprehensive) the next time feedback comes knocking—saving you from those gut-wrenching experiences while preserving your productivity. 

    Category: Recorded Sessions, Creative, Past Conferences, Process

    Download
  • Where Agility Meets Creativity

    headshot of Francine Feder

    Conference

    Presented by Francine Feder, Vice President of Marketing Communications at Foot Locker

    As part of a youth-culture brand, the content team at Foot Locker is required to be faster and nimbler than most—with their finger on the pulse of what’s current when it comes to creative innovation and culture. Maintaining that pace takes stamina; it also takes dedication to the four A’s: Authenticity, Agility, Artistry and Always On. While Foot Locker is their focus, as part of a matrixed organization, this in-house agency also partners with the company’s other store brands—emerging as a leader by producing best-in-class work. Fast paced and forward thinking is the name of the game for this fleet-footed team, with case studies that substantiate their dexterity and creative prowess. 

    Category: Recorded Sessions, Creative, Organization/Operations, Past Conferences, Process

    Download
  • Designing Time Travel

    headshot of Collin Whitehead

    Conference

    Presented by Collin Whitehead, Head of Brand Studio and UX Writing at Dropbox

    The best way to future proof your team is to start living in the future. Creative teams who can use better process design to become more proactive, more strategic and anticipate the changes that are part of every business will be the ones who not only survive, but create the most meaningful work. Collin Whitehead talks about strategies and tactics for getting your creative team to think ahead, making time and space for new ideas to flourish while building a sustainable model for more-impactful work.

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Past Conferences, Process

    Download
  • A Seat at the Table

    headshot of Alex White headshot of Jarrett King

    Conference

    Presented by Alex White (L), Creative Director at Orvis and
    Jarrett King (R), Director at The Coca-Cola Company

    It’s the dream of every in-house agency—to have a seat at the table. Whether it’s being pulled in earlier by our client partners or having a chance to influence senior leaders in making decisions that affect our future, we all aspire to play a more strategic role within our organizations. In early 2019, the in-house agency at Orvis decided to create an internal board of directors to stay close to company strategy and remain top-of-mind with leadership. Comprised of executives and an external advisor, this newly formed board is working to future-proof the agency at Orvis.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

    Download
  • How Marketing’s Reckoning is Realigning In-House Agencies

    headshot of Jay Pattisall

    Conference

    Presented by Jay Pattisall, Principal Analyst at Forrester Research

    The role of marketing has never been more in question than it is today. CMOs are being replaced by growth and revenue-oriented positions, or not at all. Marketing budgets continue to lag while technology budgets balloon. The agency ecosystem is permanently realigning under new leaders, new priorities and new strategies. What’s to become of the in-house model in the wake of such fundamental shifts? Hear about the reckoning marketing, agencies and related work forces are facing and the likely impact on the future of in house.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

    Download
  • People and Process and Tech, Oh My!

    headshot of Michael LaBerge

    Conference

    Presented by Michael LaBerge, Strategic Operations Director at Liberty Mutual

    What is the one thing every in-house agency needs to do to achieve operational excellence? It’s a trick question. That’s because every team is unique and at a different point in its maturity, so each one has a different set of levers to pull in order to get there. Don’t fret, however—evolving successful operations doesn’t have to be overwhelming. This session touches on three main pillars Liberty Mutual’s Copper Giants™ concentrated on and how their focus not only helped the team grow from small to full service, but advanced their operational effectiveness as well.

    Category: Recorded Sessions, Organization/Operations, Past Conferences, Process

    Download
  • Account Management Revival

    headshot of Marta Stiglin

    Webinar

    Presented by Marta Stiglin, Principal at Stiglin Consulting

    The Account Management function within an internal agency is often the least defined and therefore the least fulfilling to work with—both for clients and in-house colleagues. While some expect your focus to be cranking out projects fast and cheap, others expect you to conceive the next great strategy, impacting the business at a much higher level. What role is Account Management expected to play in house? What role does it have the potential to play? In this webinar, leading in-house consultant, Marta Stiglin, explores the possibilities—calling us to a revival of what has the potential to be one of the most pivotal functions within your organization.

    Category: Recorded Sessions, Functional Areas, Organization/Operations, Partnership, Process, Recorded Webinars

    Download