• Preflight Checklist: What to Do Before Hitting Send

    December 11, 2017

    Email marketing can be more cost-effective than other forms of outreach, but only if your email gets opened. There are so many details to keep in mind before you press send. Here’s what you need to consider to ensure your message gets delivered the way you intended.

    The Fundamentals

    ● From Name: …

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  • Meet the Sponsors

    October 23, 2017

    • by IHAF Staff

    If you’ve ever attended the IHAF Annual Conference & Awards Show, you know it’s chock full of inspiring keynotes, informative breakouts, and opportunities to network with in-house pros. What you may not realize is that a keystone of our event is the support we receive from stalwart sponsors— …

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  • Proving the Value of Your In-House Agency

    September 18, 2017

    • by IHAF Staff

    One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …

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  • Register by 7/31—And Save!

    July 24, 2017

    • by IHAF Staff

    Excitement is building as the 2017 IHAF Annual Conference & Awards Show rapidly approaches. With a newly remodeled venue, a content-packed two-day agenda, and ample opportunities for networking, this is an event you don’t want to miss. Registration is open with early-bird savings available to IHAF …

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  • Brand on Demand

    June 12, 2017

    • by IHAF Staff

    The lazy-days of summer are anything but lazy here at IHAF, as planning for the IHAF Annual Conference & Awards Show is in full swing! This year’s conference, BRAND NEW, is focused on how strong brands connect with consumers, differentiate from competitors, and integrate seamlessly across …

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  • Want Bragging Rights? Enter the 2017 IHAF Awards!

    May 01, 2017

    • by IHAF Staff

    What better way to gain recognition for the outstanding work your internal agency produces than to be heralded among your peers? IHAF’s annual creativity awards recognize art and copy excellence among in-house teams across 30+ print and digital categories.

    Over 90 winners emerge from the IHAF …

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  • The Physics of Change

    December 19, 2016

    You can learn a lot about change by observing nature. As physical beings, we behave in much the same way as the rest of the physical universe. Take the three laws of motion, for instance. Newton showed how an object at rest (in the case of this post, a person) tends to stay at rest unless put into …

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  • Making Our Way Through Change

    November 21, 2016

    Immediately following the recent presidential election, I found myself delivering a keynote presentation on Change at the IHAF conference—appropriately entitled, Ready or Not. My topic wound its way through the psychology of change reactions, Theory U and The Dark Night of the Soul (or what happens …

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  • A Photo Finish

    November 14, 2016

    • by IHAF Staff

    Last week, we wrapped our biggest event of the year—the IHAF Annual Conference & Awards Show. With over 250 attendees energetically engaged in keynotes presentations, discussion groups, networking breakouts, and our ever-popular awards, it’s safe to say the multipart affair was a huge success— …

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  • Two Days to Game Time

    November 07, 2016

    • by IHAF Staff

    After months of meticulous planning and prep, the IHAF Annual Conference & Awards Show is just two days away. And while conference attendees are wrapping things up in the office before heading to Boston, the IHAF team is wrapping everything from signage to speaker prep. We are particularly …

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