Our Roundtables Have Turned
There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading in-house agencies.
Put simply, our 2022 In-House Agency Roundtables offer something for everyone.
May 12, 12-2 pm ET: Earning a Seat at the Table
Building your team’s reputation is key to evolving a well-respected in-house agency. Chris Batchik and Michele Arceo will share how the team at Charles Schwab secured its place at the table. Attendees looking to do the same will hear about their journey and lessons learned along the way, with ample opportunity for group discussion.
May 19, 12-2 pm ET: Influencing Creative Decision Making
IHAF members raved about his recent webinar—back by popular demand is Bill Sloan, National Creative Director at Realogy! Come and connect with other marketing and creative contributors while Bill holds an open-house tour on the power of presenting creative with persuasion.
May 26, 12-2 pm ET: Evolving Strong Client Partnerships
Like a good neighbor, State Farm Creative Services is there for its internal clients. AVP Katie Dundas tackles a challenge that most in-house agencies face: how to become a trusted partner. Join like-minded peers to share stories and insights on building stronger relationships with your internal clients.
June 2, 12-2 pm ET: Building a Strategic Planning Capability
Many creative groups know how to execute, but a full-service team provides strategic guidance as well. In this session, Caitlin Blewitt lends her expertise as the Managing Director of Marketing Strategy for the Green Dot Agency at Deloitte. Come with questions on how to build your own strategic muscle!
Join All Four Virtual Discussion Groups
To recap: all of our In-House Agency Roundtables are dynamic, virtual exchanges on what’s top of mind for in-house teams and all are guided by industry experts. They’re also FREE with your IHAF membership—so join our community, and attend all four.
- account management,
- presentation skills,
No Reader Comments
A UX Culture of Diversity
May 23, 2022
I am not an HR expert, so I won’t write about a specific dimension of DEI across race, ethnicity, gender, age, belief systems, and neuro- and physical-diversity. Instead, as a creative leader in the UX space, I’ll share some thoughts on building a culture of diversity both in theory and practice— …
You Might Be Wasting Your Media Budget
May 16, 2022
The latest research estimates more than $68 billion will be lost globally to digital advertising fraud in 2022. If your CFO asks whether your current efforts protect your company against ad fraud, how confident are you in your answer?
Whether you buy media internally or with an outside agency, it’ …