Our regional roundtables offer in-house agencies the opportunity to discuss and debate various topics of interest. These dynamic three-hour sessions are held in May and June at member facilities across the country. With 15 to 50 people attending, participants join together to network, share, and learn from one another.
We begin each session with a host presentation followed by a facilitated conversation about the challenges and opportunities in-house agencies face in today's multimedia marketplace. No matter what size your team is or where you are in your lifecycle, our In-House Agency Roundtables are sure to deliver insights and inspiration.
Facilitated by AJ Gerritson, 451 MarketingDownload PDF
Facilitated by Jennifer Cortner, Discovery CommunicationsDownload PDF
Facilitated by Marta Stiglin, Stiglin Consulting
Internal/External Agency Collaboration
Once considered competitors, internal and external agencies are increasingly working together to maximize capabilities, dollars and business impact. From joint strategy sessions to cooperating on campaigns to sharing creative assets, internal and external agencies are forging new ways of working together.Download PDF
A recap of IHAF's regional discussion group series on the rise of omni-channel marketing and the challenges in-house agencies face creating and integrating across a seemingly endless number of touchpoints.Download PDF