Blog Archive
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7 Must-Have Resources for 2023
January 09, 2023
There’s no shortage of quality content out there. But who has time to sift through the surplus to surface the actual gems? At IHAF, we know you’re busy. That’s why we compiled the following list of must-have resources for 2023. Skills training, operating practices, org charts and more, these member …
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Great Briefs Lead to Great Work
October 24, 2022
A solid creative brief is essential for an agency to deliver excellent work. Whether your campaign connects with the audience and drives results or misses the mark, largely depends on the creative brief. At The Studio, which is the in-house agency for the brands of Anywhere Real Estate, we’ve found …
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Our Roundtables Have Turned
May 02, 2022
There’s something different about our In-House Agency Roundtables this year. In fact, each of these virtual discussion-group sessions will focus on a different topic. We’re gathering every Thursday from May 12 to June 2 for a lively exchange of ideas among peers, all guided by experts from leading …
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Meet In-House Experts & Aces This Month
April 04, 2022
Our In-House Agency Experts & Aces event brings brand-side mastery to NYC on April 28. Here’s what’s on deck from the insiders at Deloitte, Indeed, Norwegian Cruise Line and PwC, plus title sponsor Extreme Reach.
The Next Generation of Marketing Excellence. True marketing expertise includes …
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Tips for Better Presentations: A Q&A with VerdanaBold
March 07, 2022
The trouble with searching for answers to questions about presentations is that the response is pretty much always the same: “it depends.” That’s because every presentation has unique factors: the audience, the presenter, when and where it’s delivered, who helps create it, and so on.
So when we …
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In-House Agency Experts, Unite!
February 28, 2022
In-house clout doesn’t come easy, but the proven chiefs of a few select teams are here to help. Join us for an exchange of ideas with Deloitte, Indeed, Norwegian Cruise Line and PwC at the In-House Agency Experts & Aces conference on Thursday, April 28.
Our Experts event is a chance to talk …
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Presentations: Separating Good from Great
October 25, 2021
Everyone has probably seen at least one presentation that truly stood out. One that's sharply written, confidently designed, and easy to follow. Or if nothing else, one that got you thinking about your own presentations.
But what truly separates “good” from “great” when it comes to presentations? …
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The Need for Speed—How to Get Great Ideas to Market Faster
July 12, 2021
A year ago, we would have told you that speed is the key for success in today’s marketing world. Given the realities that we have had to manage over the past year, being able to react in real time is now too slow.
Covid has accelerated the need for brands and in-house agencies, in particular, to …
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The IHAF Awards: It's a Whole New Year
April 19, 2021
We have a confession to make. When IHAF boldly declared that the IHAF Awards show must go on last year, we didn’t immediately know what the experience would be like as a virtual event. But we put our faith in the camaraderie of our connected community and received a flood of entries (mid-pandemic, …
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There Can Only Be One Top Shop—Is It Yours?
August 03, 2020
Internal creative teams are so much more than a way to save money! The contest for In-House Agency of the Year lauds the impact these MVPs make on an organization’s business and brand objectives.
The competition heats up as we approach the August 31 call-for-nominations deadline. All in-house …
