Blog Archive
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Building the Reputation of Your Team
July 29, 2019
To fully appreciate what it took to build the reputation of the internal agency at AT&T, it is important to note that insourcing wasn’t prevalent in the pay-TV arena until the early 2000s. Instead, multichannel video programming distributors relied heavily on external agencies for the majority of …
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New Year, New Opportunities
January 14, 2019
It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.
One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …
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Outsourcing While In-Housing—Keep Control While Gaining Scale & Speed
October 01, 2018
According to the 2018 IHAF State-of-The-Industry Report, 67% of respondents across various industries said they don’t think their in-house agency is adequately staffed.
Similarly, in a March 2018 blog post, Forrester’s Jay Pattisall noted that while “in-house agencies are possible replacements for …
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Roundtable Recap: What Bloomed?
July 09, 2018
Spring. Every year, it brings new growth in the form of buds and blossoms outside and connectivity and conversation inside. You see, spring is the time of year when IHAF offers its Regional Roundtables—discussion groups held in various cities throughout the country where members discuss and debate …
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Cheap Impressions Are Dead. What’s Next?
July 02, 2018
For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …
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Are You A Winner?
June 25, 2018
Your in-house agency spent the past year advancing the business, exceeding client expectations and producing exceptional work, right? That’s precisely why you should consider nominating your team for the 2018 In-House Agency of the Year award. This distinct award recognizes the unique contributions …
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7 Lessons on SEO Content Workload Management
April 16, 2018
There are a number of common challenges pertaining to workload management—tracking projects and documents, assembling the right team, and being on the lookout for potential efficiencies are just a few. The bottom line is that effective workload management can mean the difference between on time or …
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What’s Good for You in 2018?
January 08, 2018
At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?
On Thursday, January 11 …
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Proving the Value of Your In-House Agency
September 18, 2017
One of the challenges internal agencies face is proving their value, particularly when it comes to dated stereotypes in relation to external agencies. Not only are in-house agencies contributing creative ideas, they’re contributing to the bottom line—resulting in a value equation that outside …
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A Look Back at Hilton’s Year on Top
August 15, 2017
It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.
IHAF: What …
