2012 In-House Agency of the Year
It is said that working for Discovery Creative is like working on the global stage—promoting programming like Shark Week, NY Ink and Deadliest Catch, the 100-person team supports 14 domestic networks and 27 international brands across 209 countries.
As the 2012 In-House Agency of the Year, Discovery Creative’s success is based on a number of factors; foremost among them is its commitment to operating as “innovative risk takers”—pushing the boundaries of innovation and engagement in ways that deliver unmatched value to the company.
Last year Discovery Creative took on 90% of the company’s previously outsourced digital work, resulting in sizable savings for the company. The team also centralized all vendor-contract negotiations resulting in over 900 contracts and substantial volume discounts for Discovery. At the same time, the team was engineering numerous new tools and processes including two asset-sharing banks to enable fast, easy access of over 500,000 image files globally as well as a rigorous QA/traffic process that resulted in 100% of its digital work being delivered on time and without error.
Creatively the team is known for propagating a culture of inventive thinking. From its Red Door campaign for TLC cited by Cablefax when TLC was named Marketer of the Year, to numerous digital innovations like its Shark Week “Chompdown” voting app that stimulated viewership and boosted ratings, Discovery Creative looks beyond the limits of content or context to deliver ground-breaking solutions.
Most of all, the success of the in-house agency at Discovery Communications is based on the mutual respect and partnership it has with its clients. As one senior client put it, “We have had so many wins this year because [Discovery Creative] always shows up: shows up with a positive attitude, shows up with a solution, shows up with tenacity, shows up with a spirit of teamwork, and shows up with a fantastic skill set that help us to bring our ideas to life. Thank you for being our partners.”