2016 In-House Agency of the Year
[D³] Digital Design + Development is Hilton Worldwide’s internal digital creative agency. With offices in Dallas, Glasgow, Memphis, and LA, the 60-person team includes designers, developers, user-experience architects, copywriters, research and optimization specialists, and client service managers.
[D³] provides digital creative support to Hilton’s brands and corporate divisions, through website and app design, content strategy, and creative consultancy. Their focus is to dream, delight and deliver, through innovation and cross-pollination, industry-leading best practices, and a holistic, Hilton-wide digital identity.
Annually, the in-house agency spends over 9,500 hours enhancing and improving 135+ sites including 14 foreign-language sites that allow guests to book Hilton hotels anywhere in the world.
[D³]’s optimization team conducts multivariate tests, surveys and qualitative research. With this invaluable empirical data, they further optimize usability and accessibility, and maximize revenue. Their writers help convert traffic into sales, with original, user-focused content that enhances corporate websites, email campaigns, landing pages, and blogs.
What ultimately defines [D³], however, is its working culture—founded on honesty, humility, reliability and resourcefulness, they give credit, share ideas and strive for creative solutions. With every celebrated success, there is a focus on continuous improvement of the team, its work, and the larger Hilton Worldwide organization.