Nomination Details

About the Award

IHAF’s In-House Agency of the Year is the only award of its kind, recognizing the unique contributions of internal agencies and creative services organizations. Each year, IHAF announces the criteria for the award upon which submissions will be judged. The entry period runs from April through August, with applications accepted from teams of all sizes and varieties.

Three finalists are announced during the IHAF Conference & Awards in November. Of those, one is named In-House Agency of the Year. The winning team is presented with a crystal trophy and the two finalists teams receive framed certificates. Following the event, the winner and two finalists are featured on the IHAF website.


Any in-house agency or corporate creative organization is eligible to submit their "story" for consideration, in accordance with the submission criteria defined by IHAF for the entry year. All entries must be based on in-house agency performance from January 1 to December 31, 2020.

Entry Details

When COVID-19 forced us all into full-time remote work, how did your team respond? If you rose to the occasion by surmounting the insurmountable, we want to hear from you!

In 300 words or fewer, tell us how your in-house agency overcame the unprecedented challenges inherent in 2020. What obstacles did your team face when you suddenly found yourselves at a distance from your coworkers and clients? What did you do to overcome those challenges? Specifically, how did your team foster communication, collaboration, and creativity without compromising productivity and performance?

In addition to your written response, please prepare a brief video (2-3 min) containing first-person narratives from 3-5 members of the in-house agency to support your entry.

To get started, go to Following receipt of your written response, IHAF will be in touch with instructions on how to upload your video to our online portal.

Entry Deadline

Entries must be received via our online nomination form no later than August 31, 2021, including additional materials accompanying each entry. Entries received after the stated deadline will not be considered.

Entry Fees

All Entries (received by August 31, 2021)

   IHAF Members: $150 per nomination

   Non-Members: $300 per nomination

Entry fees may be paid online via credit card or by requesting an invoice during the submission process. Entries will not be judged unless full payment is received by the deadline. Entry fees are non-refundable. One nomination per team.


Following the deadline, written entries and corresponding videos are reviewed by a panel of judges comprised of in-house agency executives and leaders within the advertising/marketing community.

Entries are scored via a points system on recorded ballots. Written responses are weighted at 75% with videos weighted at 25% in scoring each submission. In the event of a tie, the judging panel convenes to discuss the contenders and align on a winner.

Final Details

IHAF assumes that all entries are original, with all information and/or work provided being the rightful property of the entrant with all rights granted therein. IHAF is not liable for copyright infringement on the part of the entrant and will not engage in copyright disputes. Materials submitted for entry will not be returned.

If you have any questions, please contact Hollis Gesen at 617-587-3945 or Thank you—and we look forward to receiving your submissions!