2018 In-House Agency of the Year
Bloomberg Studio is a global in-house agency comprised of 100+ people in New York, London, Hong Kong and Beijing, working across nine disciplines: Creative & Branding, Digital, Video & Motion Design, Social Media, Content Marketing, Marketing Technology, Brand Strategy, Market Research, and Operations. The team responds to 600+ creative challenges per month, supporting every department across a 20,000-person company.
In 2017, Bloomberg Studio completed 1,200+ print projects, issued 11MM+ emails across 1,100+ campaigns, supported 3,100+ events in 95 countries, and helped drive 19MM+ visits to their marketing websites. They also helped launch the first global newsroom built for Twitter: TicToc by Bloomberg.
Combining product information with market insights, the team drove 1MM+ views to its Bloomberg Professional Services Terminal blog, a 49% increase year-over-year, and the overall website yielded tens of thousands of new leads. They also created a new Financial Brands Image Library across mobile, web, video, print and events. And, built a system that randomizes financial data in 3D, then captures animations frame-by-frame from 12 angles for a library of 33,000 unique images.
To brand their new European Headquarters, Bloomberg Studio created everything from building signage to employee welcome kits. And, they visualized Terminal data in real-time, playlisting 30 stories per hour on a nine-meter screen in the building’s common area. They even branded the restored Roman temple seven meters beneath the building, turning the London Mithraeum into one of the most talked about attractions in the city.
They supported Bloomberg Philanthropies’ annual report design, event signage, and website launches—and built USVIrecovery.org in just 24 hours, raising millions of dollars for victims of Hurricane’s Irma & Maria. Their final achievement, The Power of <GO>, is an anthem video telling the story of Bloomberg’s unique products and brand to the world.
An in-house agency like no other, producing work like no other—that’s Bloomberg Studio.