The Inside Scoop

  • What Makes a Master?

    October 11, 2013

    Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.

    Mastery is …

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  • How to Build Lasting Partnerships

    October 07, 2013

    When I began my career some time ago, as an eager “go get ‘em” account guy in the world of NYC advertising agencies, building a partnership with my client was the last thing on my mind. Don’t get me wrong, I wanted to be liked, but describing my interactions with clients as “partnership”? Not so …

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  • Partnership Principles

    September 30, 2013

    Partner has become quite a buzz word in the ad business. The big news last week was that Twitter added CBS and the NFL to its “stable of advertising partners.” The 10th annual Advertising Week conference also took place last week in NYC, with a featured session on client/agency creative partners. …

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  • What is “Creative”?

    September 23, 2013

    As a child, I was told I was creative—so I believed it. Aren’t all kids creative though? I did have a creative thought process and because I loved all that was art I was labeled “creative.” I loved to make things, explore, sort, compile lists, play games and rearrange the kitchen cabinets. I drew …

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  • I Saw It All

    September 18, 2013

    The IHAF Awards Show judging event took place last week. For a full day, six judges gathered to evaluate and assess, calculate and debate—selecting category winners and one Best of Show. Here’s what Will Burns had say about the day.

    “I saw sharks. I saw bugs. I saw boxing gloves, and almost used …

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  • Want to be Creative? Make Some Room.

    September 16, 2013

    My friends and I went out to dinner recently at a fun restaurant in Providence, RI. It was one of those places that offers a “chef’s choice prix fixe”—usually that day’s find at the farmer’s market combined with the chef’s inspiration. When a talented chef at a top restaurant can apply her …

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  • The Work Behind Creativity

    September 11, 2013

    This month IHAF is all about creativity and while we certainly would love to talk through all the ways we love to be creative, we have found, as you may have as well, that the creative process often starts as not that creative at all.

    It is typical that the best creative emerges out of extensive …

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  • Content Creation Intermediation

    September 09, 2013

    • by IHAF Staff

    The IHAF team is almost entirely focused on designing and executing programming and content to enable the success of our members. We plan events, schedule speakers, collect data, issue reports, develop tools, facilitate discussions, enable networking—all of which is intended to advance the internal …

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  • How Do You Fly?

    September 03, 2013

    If you’ve been keeping up with The Inside Scoop, you know that every four weeks IHAF highlights a new topic of interest to the in-house agency community—and we blast that content across our digital and social platforms.

    Well, when this month’s theme was proposed in a recent IHAF Board meeting, I …

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  • It’s Awards Time

    August 19, 2013

    • by IHAF Staff

    Summertime. We’ve been talking about it a lot lately. It’s a time when workloads used to slow down and now ramp up. A time for juggling staff vacations, corralling eager interns, and finding ways to recharge your team’s batteries. Here at IHAF, summer is also a time to recognize the work that in- …

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