Blog Archive
The Inside Scoop
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Data-Driven Marketing: It Takes a Village
August 29, 2016
At a recent agency conference, my ears perked up when I heard John Osborn, President and CEO of BBDO NY say, “Data is the new sexy.” After decades of being thought of as marketing data geeks, we’ve never thought of including the word “sexy” in our agency positioning statement.
Speaking with Judy …
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Helping Clients Appreciate Big Ideas
August 15, 2016
After brainstorming concepts for one of your business lines, the deadline is up and the day is here—client presentation time. You deliver an inimitable body of work that’s sure to blow them away except the client responds with a nonchalant, “Hmm…is that it?”
If this sounds like déjà vu, the …
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What’s Your Story?
August 01, 2016
The unique contributions internal agencies and creative teams make deserves recognition, wouldn’t you agree? Well, how does winning the In-House Agency of the Year Award sound? I bet it would sound pretty good to your team; imagine how great it would sound to your clients! (I’ll give you a moment …
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Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
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Sneak Peek, Savings & More!
July 18, 2016
IHAF’s biggest event of the year is right around the corner—the IHAF Annual Conference & Awards Show. The IHAF program team is hard at work lining up top speakers, topical breakout sessions, and the most opportunities to network with other in-house teams. This year’s conference honors the Game …
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Learning About Omni-Channel Marketing
July 11, 2016
“The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …
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Skills & Tools for Managing Technology
July 01, 2016
By now, most in-house agencies have looked for ways to leverage workflow and DAM systems to help them run more efficiently. Many are even on their second- or third-generation solutions. At the same time, others could benefit from taking a step back and thinking more-broadly about how these tools …
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Meet ChRiS
June 13, 2016
Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED.
ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …
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It’s Time to Huddle!
June 06, 2016
This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …
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OOH + Mobile: A Natural Pairing?
May 23, 2016
Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.
Well, this is not a silver bullet blog post on …
