The Inside Scoop

  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

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  • Ready, Set, Goals!

    February 02, 2015

    A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.

    One of the things I see in-house …

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  • We’re Focused on YOU

    January 26, 2015

    Last Friday, the IHAF Board of Directorsgathered to formally kick-off our 2015 program and to begin laying the groundwork for 2016. Now, I know what you must be thinking, “You’re focusing on 2016 already?” Well no, actually, we’re focusing on YOU. You see, at the close of each year, we survey our …

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  • Mark Your Calendars—Events Galore!

    January 21, 2015

    • by Emily Foster, IHAF

    Being a member of IHAF means you have access to a long list of benefits including participation in our events (bonus: most are free for members to attend). What types of events do we host here at IHAF, you ask? From monthly webinars to networking breakfasts to regional discussion groups to the IHAF …

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  • Member Benefits Deliver Measurable Results

    January 19, 2015

    • by IHAF Staff

    There are a host of reasons to become a member of IHAF—access to our benchmarking data, participation in our national events, being part of our connected community, and one benefit that we don’t talk about nearly enough: the IHAF Performance Evaluator.

    The IHAF Performance Evaluator is a …

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  • Time for “Fitness” Training

    January 12, 2015

    • by Sarah Cavicchi, IHAF

    How many of you made a new year’s resolution to join a gym and get fit? It’s a common theme this time of year. Unfortunately, simply joining a gym isn’t enough (I wish). You have put in the time and do the work. Well, your IHAF membership is the same. In order to get the most out of it, you have to …

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  • Meet Our New Chairman of the Board

    January 05, 2015

    On behalf of the IHAF Board of Directors, it is my privilege to wish you and your teams a Happy New Year and all the best for the coming months.

    First, let me offer heartfelt appreciation for our outgoing Board Chair, Jennifer Cortner. Jen has been an exemplary leader and advocate for our Board …

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  • Ringing in the New!

    December 29, 2014

    Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …

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  • Culture Is King at TIAA-CREF

    December 22, 2014

    • by IHAF Staff

    The power of a vibrant, thriving in-house agency culture can often be underestimated. Viewed as a “nice-to-have” and tackled only after countless client requests and production deadlines are met. However, culture must be a top priority in order for talent, creativity and collaboration—all essential …

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  • What Are You Promoting?

    December 17, 2014

    Most of us would agree that we can do a better job promoting our in-house agency, but what exactly should we be promoting? Is it the value that we bring to the organization? How about our overall effectiveness and creative solutions? Or maybe it’s our collaborative approach that bridges talent gaps …

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