The Inside Scoop

  • Self-Promotion Lesson Learned

    December 15, 2014

    While working for a previous employer, I wanted to promote the in-house creative team I was leading. When I approached my manager, he told me it would be a waste of time. The reason was that our internal clients wouldn’t appreciate us spending time marketing ourselves—we should be working for them. …

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  • Prove Your Value—Promote Your Team

    December 08, 2014

    Happy holidays! The IHAF community is busy making the mad, final sprint to the 2014 finish line. And while this time of year can be crazy—finalizing budgets, writing performance reviews, strat-planning for 2015—it also allows us a chance to look back, take stock and think about how we can do things …

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  • Keeping It Light

    December 01, 2014

    At a time of year when pressure is mounting for our teams and our clients are pushing to get projects done by year-end, it’s important to encourage employees to maintain work/life balance and to let them know that they are valued. How many of us have said to ourselves, “we aren’t solving world …

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  • Building Your Bench

    November 24, 2014

    In the sports world, there are injuries in almost every game. When those injuries are substantial enough for a player to miss time from the game, the best teams have another player who is prepared to step in and fill the role. Every Sunday, NFL coaches talk about the next man up being ready and how …

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  • The Most Effective Leaders Know It’s All About The Team

    November 19, 2014

    An effective leader is often defined by his or her professional accomplishments, corporate values and management style. However, the most effective leaders I’ve worked with recognize that they are only as good as the teams they are leading. In a world of globalization, innovation, technology and …

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  • How To Build A Duck, And More!

    November 17, 2014

    • by IHAF Staff

    Did you know that these six LEGO bricks can be configured into 950,000 different combinations? Neither did we—until last week’s IHAF Conference, that is. In fact, we learned a lot over the course of the two-day event from leadership challenges to organizational strategies to techniques for rapid- …

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  • Exploring Organizational Strategy

    November 11, 2014

    You wouldn’t think of embarking on a new ad campaign or product launch without the benefit of a well-crafted strategy. Yet many internal agencies think nothing of continuing to grow without the benefit of a purpose-driven organizational strategy. The reality is that a lot of in-house teams have …

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  • Nametags Are Not for Nerds (And Other Tips for Attending the IHAF Awards Show & Annual Conference)

    October 31, 2014

    • by IHAF Staff

    IHAF’s biggest event of the year, theIHAF Awards Show & Annual Conference is right around the corner. With a snazzy newvenue, a two-day, action-packed agenda, and more opportunities for networking and participation than ever before, what can you do to get the most out of attending? Here are a few …

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  • Valuing Your Agency’s Performance

    October 28, 2014

    One of, if not the hottest topic within in-house agency management circles today is the question: to charge or not to charge?

    This month at IHAF, we’ve been focusing on in-house agency performance. And while the measures of performance are many, for in-house agencies in particular, cost savings is …

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  • Does Your Team Measure Up?

    October 22, 2014

    • by IHAF Staff

    Measuring your in-house agency’s performance is critical. To deliver ongoing value to the businesses you support, you must understand and be able to quantify your team’s effectiveness and your clients’ satisfaction. It’s also essential to know how your team is progressing over time and how they …

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