The Inside Scoop

  • Seizing Opportunities for Improvement

    February 24, 2014

    Seven months ago, I was given the opportunity to lead the Corporate Marketing team at Nationwide. Prior to this, I served as CMO of our Property & Casualty business unit and most recently, led of our Financial Services marketing team.

    Now that I’m on the “other side of the desk,” there are …

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  • Our Constant Evolution

    February 19, 2014

    The in-house team at Boston University has changed a lot in recent years. We’ve gone from a customer service group to a project management group to an account management team. And we're going to change—or should I say, evolve—even further.

    Early on our group was exclusively focused on print-design …

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  • Meet Two New Board Members

    February 17, 2014

    This month, IHAF is exploring the topic of Operational Excellence and what it means to in-house agencies. As part of this series, I asked the two newest members of IHAF’s Board of Directors, Mark Gibson, Assistant VP of Creative Services at State Farm and Wayne Barringer, Director of Creative …

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  • Embracing Continuous Improvement

    February 12, 2014

    As a recent returnee in house (after 18 years at NY ad agencies), I’m learning to adapt to a larger environment and a corporate culture where our clients are also our colleagues.

    One of the biggest advantages I’m seeing since my return is that everyone, no matter what their function, knows the …

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  • Do You Want it Fast, Cheap or Good?

    February 10, 2014

    We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …

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  • Operational Excellence: It’s How We Do It

    February 03, 2014

    Some years ago I had the privilege of attending an industry event that included CFOs from top-shelf advertising agencies. At the time, I had been in my current role for a short time. I was eagerly seeking nuggets of wisdom that I could apply to the day-to-day operation of the in-house agency for …

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  • Out of the Mouths of Members

    January 29, 2014

    • by IHAF Staff

    In previous posts this month, we’ve talked about the unique suite of benefits that IHAF provides. So we thought we’d do something different today—tapping our members for what they have to say about being part of our burgeoning community.

    “It's so important for people working internally to reach …

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  • Network, Share, Learn—Join IHAF.

    January 22, 2014

    • by Kate O'Callaghan, IHAF

    The best part of my job is helping to grow the IHAF community—which makes sense since my focus as IHAF’s Business Development Manager is to welcome new members into the fold. In the six short months since joining the team, I’ve had the opportunity to connect with members and hear firsthand about …

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  • Member Satisfaction Matters

    January 15, 2014

    • by IHAF Staff

    At the end of each year, we survey our members to find out what’s working and what more to consider to advance IHAF’s program and service offerings.

    Most recently, we received an overwhelming response to our year-end satisfaction surveys—so much so that we decided to share a few member responses …

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  • Welcome to the Neighborhood

    January 06, 2014

    Is it me, or did last year go by in a blur? If you put any stock in the adage, “Time flies when you’re having fun,” then 2013 was a party. Indeed IHAF had a banner year filled with new members, new opportunities, and increased awareness around the growth of the in-house model.

    One of the best …

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