The Inside Scoop

  • The Benefits of Independent Digital-Media Trading

    April 07, 2014

    New developments in programmatic trading over the last few years offer in-house agencies advanced insights about audiences, allowing greater transparency into how much is being spent (to what effect) and where, as well as breakthroughs in media efficiency. Yet, most in-house agencies are missing …

    Read Moreright arrow

  • Are We There Yet?

    March 31, 2014

    The digital journey for most in-house agencies has been a dizzying one, to say the least. At last year’s IHAF Huddle discussion group series, the topic of digital and social media came up often throughout our five-city tour. On the one hand, the journey can be exhilarating as we embark on new ways …

    Read Moreright arrow

  • Habitat Builds a Brand

    March 24, 2014

    A dozen folks stand side by side and lift a framed wall upright, while others around them scramble to nail it in place. Volunteers give their time, energy and resources to build alongside a family who needs a hand up, not a handout. For many, that picture defines the work of Habitat for Humanity. …

    Read Moreright arrow

  • The Global Shift

    March 19, 2014

    A recent article in Ad Age detailed the seismic shift in global ad spend over the past eight years (2005-2013) with online spending nearly quadrupling in that timeframe. In fact, online media buys have eclipsed newspaper, ranking second (behind television) and eroding other channels—most notably …

    Read Moreright arrow

  • What Makes a Strong Brand?

    March 17, 2014

    The term “brand” has been used to describe everything from company logos to corporate gestalt. In fact, brand is an amalgamation of things including the name or symbol used to identify your company, products and services, the essence and values of your company as well as the assets and liabilities …

    Read Moreright arrow

  • Global Branding On Ice

    March 12, 2014

    When you're marketing a global brand, you need to be on your toes—especially when you’re promoting Disney On Ice. Produced by Feld Entertainment, the visual tour below gives you a sense of how our original materials migrated as the show made its way around the world. I’ve always been fascinating by …

    Read Moreright arrow

  • Engaging a Global Workforce

    March 10, 2014

    No matter what your business challenges are, the first step is always to build a connection between your employees and your brand. To do this well, you need to provide a meaningful answer to the question “What’s in it for me?”

    We’ve all heard the stats—disengaged employees cost companies billions …

    Read Moreright arrow

  • Brand. It’s All Global, Isn’t It?

    March 03, 2014

    Brand is such a far reaching term, and its meaning has evolved dramatically over the past decades. Years ago, brand most likely referred to the logo or identifier a company used to distinguish itself in the marketplace, plain and simple. But when consumers began seeing more brands in more marketing …

    Read Moreright arrow

  • Seizing Opportunities for Improvement

    February 24, 2014

    Seven months ago, I was given the opportunity to lead the Corporate Marketing team at Nationwide. Prior to this, I served as CMO of our Property & Casualty business unit and most recently, led of our Financial Services marketing team.

    Now that I’m on the “other side of the desk,” there are …

    Read Moreright arrow

  • Our Constant Evolution

    February 19, 2014

    The in-house team at Boston University has changed a lot in recent years. We’ve gone from a customer service group to a project management group to an account management team. And we're going to change—or should I say, evolve—even further.

    Early on our group was exclusively focused on print-design …

    Read Moreright arrow