Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Featuring Alex Blackwell, Chris Fisher, Ahmad Glenn, Jen Kleinrock and Catherine Simmons, Delta Air Lines |
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Get to know our reigning In-House Agency of the Year, with the leaders of Delta's Window Seat walking through their organizational structure, operating practices, and creative capabilities. You'll hear about the evolution of the group from its birth in 2019 to today, and how a deliberate focus on culture enables them to keep climbing. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Rebecca Garnick Ast (L), VP, Program Development, and Jim Cosco (R), Principal, Tippingpoint Labs |
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Over the past few years, many internal agencies and corporate creative organizations have invested heavily in building video studios, eliminating the need to fully outsource such projects. But even with the equipment and facilities, teams are struggling to deliver on the promise of that investment—not to mention meet rising demand for video assets. Maybe your video process is muddled. Or your output is lacking that wow-factor. Or maybe your studio space sits empty more often than not. Standing up a video capability requires vision and planning, clear roles and responsibilities, detailed production processes, and an understanding of how the video function ladders up to the in-house agency overall. In this essential webinar, the content marketing and video production experts at Tippingpoint Labs walk us through what it takes to deliver a demonstrable return on your investment, evolving your video studio from an adjunct offering to a competitive advantage. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Featuring Nicole Crawley, Jennifer Lennon, Michelle Schoening and Lori Taylor of Navy Federal Credit Union |
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After years of working in silos, continuous fire-fighting and a lack of clear priorities, the marketing department at Navy Federal Credit Union decided something had to change. So, a year and half ago, they set out to find a better way of working. Inspired by the efficiencies of the Agile methodology for software development, they wondered how it might benefit their marketing deliverables. Join Navy Federal as they walk through a tale of transformation including how they organized their teams, broke down the work, and made this new and drastically different way of working work for them. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Steven Enos (L), Creative Operations Analyst, and Michael LaBerge (R), Director, Strategic Operations, Liberty Mutual |
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In this session, Liberty Mutual’s Michael LaBerge and Steven Enos will share how the Copper Giants™ set an intention to evolve their operational efficiency by committing to continuous improvement, not just talking about it. They’ll walk through how the in-house agency uses multiple tools, including Adobe Workfront, to manage end-to-end workflow. And we’ll preview what’s next as they continue their journey through the integration of even more tools. Key takeaways include how to build a framework for planning, prioritization and collaboration, how to increase visibility and value across the marketing ecosystem, how Liberty Mutual used Workfront’s new UI to increase adoption, and how to create customized experiences using templates, dashboards and pins. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Jennifer Panitch, Director, Creative Operations, Anywhere Real Estate |
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Tasked with setting up a chargeback model, the team at Anywhere Real Estate not only discovered best practices to help launch it, they parlayed it into a resourcing and capacity-management system that informs internal staffing decisions in partnership with finance and HR. While some get fired up over the mere thought of charging back for internal resources, this intrepid team is using the new model to successfully track time, manage capacity and allocate hours by line of business. If you’re looking for ways to manage volume by client (with or without a chargeback model), this is the session for you. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Clifford Stevens, VP, Managing Director, Copper Giants™, Liberty Mutual Insurance |
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Since 2017, the creative agency at Liberty Mutual has been building toward something special. As part of its five-year plan, the team has been focused on adding significant value by adopting a growth mindset, scaling capabilities, and recruiting top talent so the work they produce performs better each year. The question was, could they ever get good enough to not only support Liberty Mutual but extend their services to other brands? Join us to find out how the Copper Giants™ formed an LLC to create a truly unconventional offering. In addition to hearing what it took to secure executive buy-in to work for other companies, we’ll see the first few pieces the team produced for one of its external partners. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Robert Davison (L), Creative Director, Print and Photography and Pamela Sarian (R), Executive Director, Marketing & Creative Services, Boston University |
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How does a typical project request turn into award-winning creative? Can it be done on a shoestring budget? In a short timeframe? And why does so much “good work” end up on the cutting-room floor? In this session, we’ll spill on the good, bad and often challenging parts of the creative process at BU, including how we leverage client expertise and project limitations to develop the best solutions possible. Join us to talk shop, commiserate, and discuss the steps (and setbacks) that go along with producing industry-leading creative work. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Jordan DeWitt, VP of Brand Creative, Capital One |
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Who wants to migrate 200+ associates, 13+ agencies, 15000+ deliverables, and 15+ business units to a single automated workflow system? Join us to hear the ups and downs of Capital One’s implementation of the web-based project management platform, Workfront. Find out why they decided to make the move and how they made it work across their sprawling creative ecosystem. With lessons learned and pitfalls to avoid, this is the ideal session to attend if your team is planning to invest in a new work management system. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Justin McCoy (L), VP, DEI Strategy & Marketing and Peter Viento (R), Director, Head of Creative, Citi Global Marketing Citi |
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Citi’s mission to enable growth and progress for all includes driving advancement for transgender and non-binary people, too. As part of its commitment to drive an equitable and inclusive culture, Citi developed a feature that allows trans and non-binary customers to use the name that reflects who they truly are, even if it differs from their legal name. In this compelling session, Citi’s Global Marketing leaders will reveal the insights that ignited this new feature, the triumphs and pitfalls of bringing it to life, how partnership got this groundbreaking work across the finish line, and the unique collaboration between internal and external agencies that ensured representation in front of and behind the camera. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Amy Spears, SVP Brand & Creative, Highmark Health |
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When you think “internal agency,” the word “negotiation” is probably not what comes to mind. In fact, most in-house agencies don’t have a lot of bargaining power when it comes to the everyday demands of the business. We do have an obligation to make our non-negotiables known to both our team and company to drive the richest brand experiences possible. In this provocative keynote, industry veteran Amy Spears will share seven non-negotiables to maximize the value of the in-house model. And why she believes every in-house agency should define and boldly declare what it considers sacrosanct. What are your non-negotiables? Time to shout them out! |
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Category: Recorded Sessions, Past Conferences
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