Past Presentations

  • IHAF Conference: In-House Media In the Tech Age

    We’ve all heard stories about fragmented media and the divided attention span of today’s consumers. That’s why savvy media planners are making smart use of big data and tech platforms to influence strategies and optimize solutions. Dive deep with Seth Goren, SVP of Media Strategy & Analytics at Discovery Communications, as he explains how to leverage data to drive decision making and why the media-buying paradigm has shifted to carry more weight than ever. He’ll also share his team’s journey from working alongside external agency powerhouses to taking ownership for all media buying in house, managing millions from their laptops and the lessons they learned along the way.

    Presented by Seth Goren, SVP, Media Strategy & Analytics at Discovery Communications

    Category: Past Presentations, Past Conferences

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  • IHAF Conference: Power Brands: Accelerating Alignment, Growth & Impact

    In-house agencies have never been more important to the fate of brands. Alignment is the key to engagement. Advocacy is critical to growth. Together, they ensure a brand becomes a movement that compounds sales and impact. So, how do we get there? What steps must we take? What mistakes must we avoid? In this keynote presentation, Simon Mainwaring, CEO of We First, will unfold a roadmap based on insights from today’s top purposeful brands including how to build your brand’s culture, community and cultural leadership.

    Presented by Simon Mainwaring, Founder & CEO at We First, Inc. 

    Category: Past Presentations, Past Conferences

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  • IHAF Conference: Restyling the Brand

    Since its inception in 2009, Trunk Club’s sales-driven approach has fueled its growth—despite limited investment in brand strategy. Originally a personalized styling service for men that expanded to include women, Trunk Club found it was not only facing multiple new competitors, but a downturned retail environment. The need to scale, and do so efficiently, while maintaining a customer-first focus was key to attracting a broader audience. In this session, CMO Linda Bartman will share her experiences over the past year evolving Trunk Club’s value proposition to reposition the business up for increased success. Her balanced view on what it takes to embed marketing team DNA into the culture while building a scalable infrastructure and strategy is the story of how to fashion a more-competitive corporate brand.

    Presented by Linda Bartman, Chief Marketing Officer at Trunk Club

    Category: Past Presentations, Past Conferences

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