Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Webinar Presented by Robert Berkeley (L), CEO and Michael Storey (R), Senior Creative Consultant, EKCS |
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Why would a company that’s earned its reputation as one of the in-house community’s leading providers of outsourced creative production offer a webinar on why you should stop outsourcing creative production? In this spirited session, Robert Berkeley and Michael Storey of EKCS reveal the pros and cons of outsourcing including when and why you shouldn’t do it, where it goes wrong, and how to get it right. Learn about the alternatives to outsourcing. And, no, they don’t want you to stop outsourcing altogether. But they do want to make sure that when you do it, you do it right! |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Nate Essin (L), Spatial Experience Design Leader and Corey O'Brien (R), Vice President, Aquent Studios |
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The 24/7 metaverse with avatars and headsets may not be here yet, but there’s no denying that our world is becoming more immersive. And as consumers’ appetites for immersive content grow, so does the need for in-house agencies to become proficient at developing 3D experiences. This forward-looking webinar is a veritable masterclass on how to build and deliver 3D content that engages consumers and cultivates brand loyalty. Hear how 3D is enhancing brand experiences and enriching people’s lives, immersing consumers in ways that give them increased control while rewarding their participation. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Heather Kratsas, Director, Account Management & Creative Agency Operations, Highmark Health |
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Envision approaching process and project management like a fluid rhythm instead of a user manual. In this eye-opening webinar, Tonic, the reigning in-house agency of the year at Highmark Health, shares how they built an approach to project management with a blend of stability and flexibility—enabling them to manage existing projects and identify new opportunities for the brand, flexing and riffing at just the right times. Process doesn’t need to be rigid or restrictive. When the right approach to process is combined with a smart structure and a culture that fosters creativity, collaboration and efficiency, the results can be downright liberating for the in-house agency and its business partners. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Kristine Kobe, VP, Marketing & Advertising, Liquid Sunshine, Keurig Dr Pepper |
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Within months of forming Liquid Sunshine, the in-house agency at Keurig Dr Pepper, the pandemic hit—leaving the newly established team operating in siloes across three time zones, each with its own way of working across 125 brands. With the eventual return-to-office and in-person connections, the team at Liquid Sunshine needed to define who they are as an internal agency. What is their purpose within Keurig Dr Pepper? How do they operate? And how do they show up for their marketing partners and each other? Join Kristine Kobe for an inside look at Liquid Sunshine’s journey to build a unified, purpose-driven team for a modern-day marketing organization. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Adrienne Lucas, Global Head of Strategic Partnerships & DEI, The One Club for Creativity |
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Hiring and retaining people of color requires intentionality, authenticity and grit. If you are ready to embark on more-purposeful hiring practices, industry agnostic organizations such as The One Club for Creativity are here to help. The One Club is a nonprofit creative advertising organization founded in the 1960s to celebrate and support the global creative community. For over a half-century, they have partnered with countless in-house agencies to attract talent of color, reduce turnover, drive innovation and enable profitability. Join Adrienne Lucas for a candid conversation and actionable tips that you and your team can take to improve your diversity-hiring practices. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Becky Kamowitz, Senior Director of Marketing Communications, The Skin Cancer Foundation |
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Fifteen years ago, a beauty brand approached The Skin Cancer Foundation with these magic words: “We want to make a difference.” What started out as an extended brainstorming session became a recurring mobile skin cancer screening program known as Destination Healthy Skin. Over the years, with vital support from sun-protection product manufacturers, pharmaceutical companies, and retailers, the Skin Cancer Foundation has provided over 29,000 free life-saving screenings nationwide, while reaching millions more via media coverage. In this inspired session, we gain an understanding of what makes a successful, sustainable partnership between nonprofit and for-profit corporations, and what pitfalls to avoid. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Paige McCrensky, VP, Marketing & Brand Communications, Americas, Getty Images |
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Ninety percent of information transmitted to the brain is visual. It’s sixty times faster to process visual information than text. And content with visuals results in ninety-four percent more views than content without visuals. All of this is to say that visual storytelling has become the world’s primary language. Getty Images’ Paige McCrensky reveals the top five trends that are key to creating compelling visual stories and driving purposeful engagement with target audiences. Learn how authenticity and representation are essential to connecting with consumers and the role visuals play in today’s digital age. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Paula Alexander, Sr. Director, Sustainability, The Clorox Company |
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Though sustainability has become more difficult to operationalize and the stakes are higher than ever, it remains a key business initiative with much positive momentum. In this conscious keynote, Paula Alexander leverages decades of experience in both sustainability and marketing to provide insight and inspiration on how to balance profit with purpose, especially when the going gets tough. She talks about best practices for sustainability goal setting, integration and communication. And she highlights some of the work the in-house agency Electro has done in support of Burt’s Bees, a business unit of The Clorox Company. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Chris Phillips, VP, Managing Director, Maverick Studios, Inspire Brands |
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Fewer than four years ago, Maverick Studios made it their mission to maximize speed, service and savings without compromising quality in support of Inspire Brand’s portfolio of legendary brands. What they didn’t know at that time was just how quickly they would grow. In this compelling keynote, Chris Phillips shares a few of the value stories that helped Maverick Studios shape its identity and culture and build its reputation—all reinforcing the team’s commitment to delivering meaningful, purposeful advertising solutions. From collaboration and empowerment to creativity and innovation to client partnership and results, we hear about the agency’s guiding principles, purpose, and the impact it aims to make in the advertising industry. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Rebecca Kovalcik, Senior Creative Director, Danone |
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Leadership is more important than ever, particularly in today’s evolving culture and marketplace. The opportunity to affect positive change by aligning our work with our purpose is significant—finding authentic ways to weave it through our respective organizations to enable stronger teams and more impactful solutions. Purpose and passion can inspire teams to face tough times with resilience and resolve. Through a mix of personal storytelling and professional experience, this session challenges outdated ways of looking at our work lives, underscoring the power of purpose-driven leadership which often arises from the most unexpected places. |
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Category: Recorded Sessions, Past Conferences
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