Our library of recorded sessions is available to IHAF members 24/7, including conference presentations and monthly webinars. These talks are an easy way to engage in remote learning and promote team training. Pick a topic and enjoy!
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Conference Presented by Jess Klay, Workplace Experience Leader |
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Unlock the potential of creative spaces that ignite innovation, boost productivity, and enhance well-being—regardless of where your team works. In this thought-provoking session, you’ll gain practical insights on designing environments that spark creativity and foster collaboration, whether in a bustling office or a remote setup. Immerse yourself in the art of workspace design, exploring clever layouts and cutting-edge technology that encourage fresh thinking. Discover how even the smallest changes can create a significant impact, transforming any space into a dynamic hub of teamwork and creativity. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Emily Koehler, Creative Director, Fortune Brands Innovations |
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When was the last time you daydreamed at work? Audacious goals and aggressive timelines often mean we’re pressed to pay attention. Stay focused. Concentrate on the task at hand. Though some of the best ideas spring from minds that wander. How do we build and bolster corporate cultures where creativity rules? Where ideas conceived in the in-between spaces transcend the ordinary? We do it by embracing productive daydreaming. We empower our teams to be bold while also being intentional. We encourage minds to wander with purpose. And from there, we let the sparks fly. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Jim Wortley, Executive Creative Director, Loblaws |
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Educating clients and colleagues to not only expect radical creativity but to embrace it is an ongoing pursuit at Loblaw. That’s why internal partners attend Cannes and spend each and every day in creative seminars and innovation sessions. This compelling keynote explains how to make radical thinking mainstream, how it works for leading brands, and how to encourage it on your team. Hear why Loblaw Agency always offers at least one disruptive option, breaking the brief with breakthrough ideas that challenge convention and stimulate consumers. And how their clients have grown to accept radical creativity as the norm. |
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Category: Recorded Sessions, Past Conferences
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Webinar Presented by Ashley Schnider, Director, Georgia-Pacific |
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With the excitement that goes along with learning about Generative AI comes an equal degree of apprehension for all we don’t know. In this webinar, we hear about one team’s journey from fear to freedom as they discovered the transformative potential of GenAI. Ashley Schnider of Georgia-Pacific walks us through her team’s experience—from overcoming initial resistance to leveraging AI to save time and effort in content creation. Learn how to identify high-value opportunities, mitigate risk, and increase efficiency and effectiveness with GenAI. This webinar will inspire you to fearlessly explore AI's vast potential. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Kelly Colman (L), Strategic Customer Success Manager, Stensul, Thomas Grimes (M), Solutions Architect, Holiday Inn Club Vacations, and Justin Zucker (R), Solutions Architect, Holiday Inn Club Vacations |
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Creative organizations that stand out are those that have evolved from order takers to strategic partners. Interestingly, this shift in positioning and perception has just as much to do with efficiency as it does with creative chops. It’s one thing to come up with a smart idea. It’s another to implement it quickly and in a way that yields results. Among the levers often pulled to engage consumers and drive revenue is email. What’s curious is that the manner in which many companies generate email is patently inefficient. This webinar teaches you how to get the most from email marketing—further propelling you from provider to partner while enhancing the efficiency of your creative operations. |
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Category: Recorded Sessions, Recorded Webinars
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Webinar Presented by Sam Reid, Co-Founder, Loops |
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The potential for AI to impact our work is undeniable. What's also clear is that we’re dealing with a moving target that is only going to move faster. As we try to keep pace, we ask ourselves: 1) What should we adopt and what should we avoid? 2) How might we apply AI to enhance existing workflows? And 3) how do we retain that vital human spark for standout creative vs. work that feels mass-produced? This interactive webinar addresses these questions while introducing a range of easy-to-use AI tools that can help your team execute essential marketing tasks up to 10x faster at 10x the scale. From desk research to deck writing, we walk through assorted solutions and how best to apply them. |
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Category: Recorded Sessions, Recorded Webinars
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Conference Presented by Jennifer Martindale, SVP of Marketing, Chicago Cubs |
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In this session, Jen Martindale of the Chicago Cubs shares six tools to help you build brand fandom. Speaker profile:Jen joined the Chicago Cubs in 2022 to steward the Cubs and Wrigley Field brands, overseeing fan development, growth marketing, content development and production, and game presentation. Prior to the Cubs, Jen spent three seasons as vice president of brand strategy for the New Orleans Saints and New Orleans Pelicans. Before joining professional sports, Jen served in marketing leadership roles in the nonprofit sector and spent over ten years at Chicago-based ad agency Leo Burnett, driving brand strategy and leading award-winning campaigns for notable brands like Kellogg’s, Cadillac, PetSmart, and the U.S. Army. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Marissa Eddings, Sr. Director, Brand, Advertising, Media, and In-store Marketing and In-house Agency, 7-Eleven |
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In this session, Marissa Eddings of 7-Eleven walks through how she built a case for growth. Speaker profile:In her role with the world’s largest convenience retailer, Melissa leads the team behind iconic brand moments like Slurpee Day and has executed groundbreaking brand activations like launching the brand’s first online merchandise store 7Collection, and building a custom car created by the brand’s most loyal fans, aptly named Model 711. Most recently, Marissa and her team were the brains behind the brand’s first-ever music video and ode to Slurpee featuring hip-hop star Flo Milli and the Always Open viral collab with football sensation Ja’Marr Chase. Prior to 7-Eleven, Marissa held roles in brand and marketing with Capital One and American Express. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Jorge Orozco-Cordero, ECD, Sr. Director of Brand Communications, Discover Financial Services |
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In this session, Jorge Orozco-Cordero reveals how leading through change can elevate a brand. Speaker profile:Jorge is forever an outsider looking inward. Emigrating from the jungle canopy of Costa Rica and raised in suburban New York, he knows how to thrive in uncertain territories—turning his skill in adaptation into a rich, 25-year career in brand and advertising. Today, Jorge oversees the 38-person internal agency at Discover, leading creative, copywriting, account, and strategy in the development and launch of full-funnel marketing integration across 21 lines of business. In his current role, Jorge has led Super Bowl ad campaigns, launched a national pandemic response campaign to support Black-owned restaurants, and continues to lead Discover’s brand evolution into the future. |
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Category: Recorded Sessions, Past Conferences
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Conference Presented by Amy Spears, SVP Brand, Creative & Media and George Friedman, Director of Content Development & Production, Highmark Health |
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In this session, Amy Spears and George Friedman pull back the curtain on the In-House Agency of the Year. Speaker profile:Amy oversees brand, creative, and media for Highmark Health, a $26 billion national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional network of hospitals and physicians. She also leads Tonic, a 125+ member team, to support the company’s mission of creating remarkable health experiences that free people to be their best. In her current role, Amy leverages 25+ years of experience in advertising and marketing with multiple Fortune 40 retail and healthcare companies to build and develop high-performing and award-winning brands, teams, and team cultures. Speaker profile:With a reputation as a global leader, brand builder, and storyteller, George is a content creation expert specialized in leading teams that produce award-winning content for some of the world’s most respected brands. Having a creative, technical, and operational background provides George with a unique understanding of the full production process from conception to launch across all channels. Today, George leads content development and production at Tonic, Highmark Health’s in-house agency, where he and his team focus on TV, video and photography, digital and paid social, print production, and web publishing. |
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Category: Recorded Sessions, Past Conferences
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