• In-House Roundtables Are Coming Your Way

    April 15, 2019

    • by IHAF Staff

    It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.

    This year, we’ll be talking about what it means (and …

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  • Internal Agencies Are On the Rise

    September 10, 2018

    • by IHAF Staff

    IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …

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  • Account Management Revival

    May 14, 2018

    To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and …

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  • Your Mission? Value!

    February 09, 2015

    • by IHAF Staff

    IHAF is taking vision and mission one step further with this week’s webinar on proving the value of your in-house agency. The dawn of in-house agencies was prompted in large part by a desire for cost containment in the development of marketing communications. In recent years, business impact and …

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  • Ready, Set, Goals!

    February 02, 2015

    A little over a year ago, Forbes published an article entitled “Can In-House Agencies Ever Be Great?” Now, I’m not one to obsess over things (or maybe I am…), but that question and the assortment of editorials that followed debating both sides really stuck with me.

    One of the things I see in-house …

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  • Where Do You Go to Get Into the Zone?

    July 14, 2014

    I work from home. I used to work from a corporate office, but now I work from home most of the time and I have to tell you, I love it. I’m a hundred times more productive working from my home office than a traditional corporate setting. So as IHAF wraps its discussion on work environments this week, …

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  • Are You Stuck in 51/49 Thinking?

    May 19, 2014

    A number of years ago, when I was at Bose, we embarked on a transformative journey—a journey to eradicate 51/49 thinking. What is 51/49? It’s a term we used to characterize the balance of power between the in-house agency and its clients. On one hand when you’re in house, you all work for the same …

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  • Hey Clients, Don’t Drink and Draw

    April 28, 2014

    At the ripe old age of 24, I was given the unique opportunity to design a complete corporate identity for a commercial real estate development that was to be erected on the South Shore of Massachusetts, a region that runs south of Boston along the shoreline of the Massachusetts and Cape Cod Bays. I …

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  • What Makes a Strong Brand?

    March 17, 2014

    The term “brand” has been used to describe everything from company logos to corporate gestalt. In fact, brand is an amalgamation of things including the name or symbol used to identify your company, products and services, the essence and values of your company as well as the assets and liabilities …

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  • What Makes a Master?

    October 11, 2013

    Next week, IHAF is holding its eighth annual conference entitled, In-House Agency Masters. Now, I’ve heard of master carpenters, master musicians, even sushi masters—but this is the first time I’ve heard the designation used to describe an in-house agency. And you know what? I like it.

    Mastery is …

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