Account Management Revival
To excel in Account Management, you need to be an expert in the business of your company, your clients and your in-house agency—to think strategically, plan creatively and manage superbly. Unfortunately, the Account Management function within most in-house agencies is often the least defined and therefore the most undervalued. Why?
The primary reason is that few in-house agencies take the time to determine what the account team’s “reason for being” truly is. What role does Account Management play within the internal agency and across the larger organization? Has that role been clearly defined? If so, has it been communicated to the team as well as the client community?
Without alignment regarding the function, your account team will be subjected to endless interpretation regarding its purpose—reacting to the demands of the projects they manage and the whims of the clients they support.
Want to realize the full potential of Account Management within your internal agency? Join me this Thursday, May 17 at 1 p.m. ET for Account Management Revival—a webinar that calls us to a revival of what has the potential to be one of the most pivotal functions within your organization. Register today.
No Reader Comments
5 Things Music Can Do for Your Brand
January 22, 2019
We believe in great music. And not an idealistic, head-in-the-clouds belief. We believe great music makes a tangible difference in our clients’ creative, and ultimately creates a connection between a brand and audience.
Here are 5 things music can do for your brand:
1.) Establish leadership. As a …
New Year, New Opportunities
January 14, 2019
It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.
One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …