Blog Archive
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There’s Marketing, Then There’s Marketing
October 30, 2017
Dutch brew master, Heineken, had a successful ad campaign based on setting the standard for excellence. The tagline ran: “Heineken don’t do… but if it did, they would be the best in the world.” It was a stroke of marketing genius that, as these things often do, made its way into pop culture—a …
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Business Case: Constant Contact & Ideasicle
October 09, 2017
One of the key advantages of an in-house agency is that their creative teams live and breathe the brand. And while this can lead to rhythms and efficiencies that save time and drive great work, there’s also a risk that it can lead to insular thinking that limits the brand’s potential.
Tim Weldon, …
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A Look Back at Hilton’s Year on Top
August 15, 2017
It’s been nearly a year since [D³], the internal digital creative agency for Hilton Worldwide was named the 2016 In-House Agency of the Year. We caught up with the folks at [D³] to find out what first attracted them to the competition and what impact the win has had on their team.
IHAF: What …
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Meet an Ambassador: Bridget O’Brien
August 07, 2017
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue to shine a light on this group, it’s time to meet Bridget O’Brien, Vice President of …
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Eight Cities, Eight Conversations—One Dynamic Experience!
July 10, 2017
We recently wrapped our In-House Agency Roundtables, where eight different companies in eight different cities hosted coffee and conversation among their in-house peers. Each session began with a host presentation followed by a facilitated exchange on the challenges and opportunities facing in- …
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Could Outsourcing Solve the Skills Gap?
June 26, 2017
A core challenge that successful agencies often face is how to balance growth with increasing payroll costs. The nature of creative businesses means a paradox has developed: recruitment is dependent on new client wins, yet to grow and retain clients, companies need spare workforce capacity. …
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Meet an Ambassador: Theresa D’Alessandro
March 27, 2017
At last year’s IHAF Annual Conference & Awards Show, I had the pleasure of meeting IHAF Ambassador, Theresa D’Alessandro, and hearing about her move from the Washington, DC area to New York City as well as her move into a new position at New York Life Insurance Company.
As CVP and Director, …
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Three Years, Three Org Charts
March 20, 2017
You’ve hit the brink. The elevator pitches you’ve been doing to promote your in-house team have worked. Work is flooding in as every part of the organization wants your help keeping costs down while delivering stronger, more strategic creative. It’s time to add headcount to handle the increased …
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Five Reasons to Attend HDL 2017
March 13, 2017
Once you enter the professional world, opportunities for ongoing education can be few and far between. No matter how proud you are of your experience or degree, we all need to stay fresh. That’s why a trip to the HOW Design Live conference could be just the thing to inspire your work and boost your …
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Meet an Ambassador: Andy Dean
January 23, 2017
Pop Quiz: What IHAF Ambassador had a role in a major motion picture? That would be Andy Dean, Vice President and Creative Director of City Year, who was an extra in The Next Karate Kid.
These days, Andy acts on behalf of City Year—an education-focused, nonprofit that partners with public schools …
