Blog Archive
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Developing Your Brand Story
June 19, 2019
There’s a word that continues to arise in discussions regarding advertising and marketing—storytelling.
We live in an age where traditional advertising is losing its power and the focus on sharing and consuming personal stories grows. Brands and companies have taken note. Brand stories, narratives, …
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Roundtable Recap: Breaking Through by Breaking Free
June 17, 2019
Most in-house agencies want to do better, to be better, yet few are eager to change to the degree necessary to make it happen. The reality is, sameness is the enemy of excellence. We have to be willing to break with tradition in order to reach new pinnacles of performance.
That was the premise of …
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How to Recruit Top Talent
May 28, 2019
Your company is only as good as the people who work there. That’s a cliché, of course, but it’s also 100% true. So, how do you go about recruiting the best people for your in-house agency? What follows are five things we do at Garmin to recruit top talent.
1.) Clear vision. You can’t expect …
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They Did What?
May 06, 2019
In 2017, the Ford Motor Company hired Jim Hackett as CEO. Hackett does not fit the mold of previous Ford leaders. He isn’t a technologist. He isn’t a salesman. He isn’t even a “car guy.” He is, first and foremost, a designer.
Prior to Ford, Hackett ran Steelcase, the furniture company that gave …
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In-House Roundtables Are Coming Your Way
April 15, 2019
It’s that time of year again—time to embark on a six-city tour for our annual In-House Agency Roundtables. IHAF’s roundtable sessions are informal-yet-intimate discussion groups of 15 to 50 people, hosted by member companies throughout the US.
This year, we’ll be talking about what it means (and …
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Meet You at McDonald’s
March 25, 2019
By now, you’ve likely heard about our next big event—the IHAF Leadership Summit on April 11. Hosted by McDonald’s Corporation, at their brand-new global headquarters, this executive-level conference features an impressive array of corporate creative leaders sharing their strategies for …
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A Must-Have for Producing Great Content
February 18, 2019
After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?
Sure, you’ve got a good …
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Is a Virtual Model Right for Your Team?
February 11, 2019
With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …
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Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
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McDonald’s to Host Leadership Summit
January 28, 2019
In just a few months, one of the best-known restaurant chains in the world will open its doors to the in-house agency community as host of this year’s IHAF Leadership Summit. That’s right, we’re making our way to the windy city as McDonald’s Corporation welcomes all of you to their brand-new …
