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It’s Time to Huddle!
June 06, 2016
This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …
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OOH + Mobile: A Natural Pairing?
May 23, 2016
Over the years, we have seen the inevitable—rising fluctuations in ad spending across online and offline media. And just when we seem to have digital figured out, we are confronted by more programmatic, bots, non-viewability, and fraud reporting.
Well, this is not a silver bullet blog post on …
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A New Member’s Perspective on Professional Development
May 02, 2016
I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …
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Lessons from the Leaders
April 25, 2016
To say that attending last week’s IHAF Leadership Summit was exactly what I needed is an understatement. You see, over the last three years, my in-house agency has reached our max ability to do projects quickly in large quantities. Projects that have the potential to be great, but rarely are. And …
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Improving Client Relationships is Easier than You Think
April 18, 2016
Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …
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Pop into Coca-Cola
April 04, 2016
By now you probably know that our next major event is the IHAF Leadership Summit, hosted by The Coca-Cola Company on April 21 in Atlanta. What you may not know is that in addition to an impressive lineup of sessions and speakers, the Summit includes an exclusive, guided VIP tour of Coca-Cola …
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Not an SEO Expert? Three Tips to Fake It ‘Til You Make It
March 28, 2016
Creating online and offline content is a big job. You know that. You even have the overflowing editorial calendar to prove it. You’ve also been reading more and more about content quality and the resulting impact on website visibility. Still, you’re not an SEO expert. Or are you?
Here at Galileo …
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A Meeting of the Minds
March 07, 2016
Next month marks a unique meeting of the minds—minds that run some of the most prestigious in-house agencies in the country, assembling for a national summit of in-house agency leaders.
Hosted by The Coca-Cola Company on April 21 in Atlanta, the IHAF Leadership Summit centers on what in-house …
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The Next Big Thing in Social Media is Happening Offline
February 22, 2016
It’s time for anyone trying to start a social conversation to look at experiential as a key driver for creating meaningful online conversations. Most experiential brand managers would argue they are doing this already. So what is the difference?
In the past, we tried to amplify (or justify, in …
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Learning from the Leaders
February 08, 2016
Throughout the year, IHAF offers a steady stream of events—our webinar series, IHAF Huddle regional discussion groups, and IHAF Annual Conference & Awards Show. In 2016, we’ve added a new event to our rotation, the IHAF Leadership Summit.
Held on April 21 at The Coca-Cola Company in Atlanta, the …
