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Meet an Ambassador: MeLissa Mips-Medugno
December 05, 2016
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, it’s time to meet MeLissa Mips-Medugno, …
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Efficiency through Mob Design (a.k.a. How Four People Worked Faster by Sharing One Computer)
November 28, 2016
Today most people have two or three computers. So why would anyone make four people work together on one computer? And, who would be insane enough to force two designers, one marketer, and one product manager to take turns using the same design software on that one computer?
The answer: a design …
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Making Our Way Through Change
November 21, 2016
Immediately following the recent presidential election, I found myself delivering a keynote presentation on Change at the IHAF conference—appropriately entitled, Ready or Not. My topic wound its way through the psychology of change reactions, Theory U and The Dark Night of the Soul (or what happens …
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A Photo Finish
November 14, 2016
Last week, we wrapped our biggest event of the year—the IHAF Annual Conference & Awards Show. With over 250 attendees energetically engaged in keynotes presentations, discussion groups, networking breakouts, and our ever-popular awards, it’s safe to say the multipart affair was a huge success— …
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Two Days to Game Time
November 07, 2016
After months of meticulous planning and prep, the IHAF Annual Conference & Awards Show is just two days away. And while conference attendees are wrapping things up in the office before heading to Boston, the IHAF team is wrapping everything from signage to speaker prep. We are particularly …
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Meet an Ambassador: Andrew Dawson
October 31, 2016
Our Ambassador Network is comprised of a dozen or so in-house agency leaders from various companies, industries, geographies and team sizes who are actively engaged in spreading the word about IHAF. As we continue our monthly feature on those in the group, we couldn’t let October go by without …
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Checking Your List: Marketing to Dads This Holiday
October 26, 2016
Holiday season can be exhausting. Driving your audience to retail can be challenging, particularly when price and last-minute gifts are layered into the equation. That’s why navigating the recent shift in family purchasing power is key to driving sales and engaging at retail.
Meet the Dadsumers. A …
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Meet our 2016 Sponsors!
October 24, 2016
The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …
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Don’t Do It Alone
October 17, 2016
Leading up to the IHAF Conference in November, I trust that all of us are aware of the profundity of attending an event entitled “Game Changers” on the two days immediately following what may well be the most game-changing election in our nation’s history. As one of the keynote presenters, it most …
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Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
