Whether you buy media in-house or through an external agency, it’s important to understand the risks and safeguards to protect your campaigns from issues that fly under the radar, e.g., non-human audiences, low-quality publishers, and cluttered ad environments. If senior management asks if your current practices protect the company from these issues, how confident are you in your answer? In this informative webinar, you’ll hear from the experts at Alliance for Audited Media—walking us through the steps and watchouts to ensure your media buys are efficient, effective and safe.
Key takeaways from this webinar include:
• Gaining a better understanding of the unseen risks in media planning
• Becoming more knowledgeable about industry-assurance solutions
• Discussing how to confidently invest your company’s campaign dollars
• And, putting a gameplan into action to maximize campaign ROI