Event Details | Conference

IHAF is pleased, once again, to offer our members special pricing to HOW Design Live, where you’ll have access to a multitude of resources to enhance your creative career. Tactical tips you can put to use right away, dazzling inspiration from bright minds and big brands, timely exploration of trends and technology, and a healthy dose of camaraderie with your fellow creatives. IHAF and HOW recognize that as in-house agency managers, you are responsible for inspiring your teams, keeping work running smoothly, selling ideas internally, and reconciling your “creative” and “corporate” sides.

In partnership with HOW, IHAF is programming the following sessions at this year’s event.

IHAF Master Class

Produced by IHAF, this brand-new segment entitled In-House Masters Series is a two-part offering for creative contributors and corporate executives. For creative contributors, a three-hour IHAF Master Class will be offered on opening day, Tuesday May 2 at 10 a.m. This compelling session will highlight today’s top trends in house, with marketing and design managers from leading national brands walking us through the steps they took to advance the talent and effectiveness of their teams.

CMO Strategy Sessions

For corporate executives, IHAF is facilitating three distinct CMO Strategy Sessions—offered daily at 7:15-8:45 a.m. from Wednesday, May 3 through Friday, May 5. Each session will include a 30-minute presentation followed by a one-hour conversation on topics of interest to corporate executives, challenging them to come up with new ways to increase the capacity, capability and contribution of their organizations.

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