Don’t Brand the Channel, Channel the Brand

Thursday, March 31 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00 USD

Event Details | Webinar

To some marketers, gaining exposure for their company’s logo is analogous to good branding. To Forbes contributing writer and Ideasicle CEO, Will Burns, they’re just scratching the surface. Good branding is about having an inspiring idea and channeling your branded concept into everything you do as a marketing organization. Join us for this thought-provoking webinar where Will explains what it means to truly “channel the brand,” bringing his session to life with modern-day cases and an introduction to a practice Will describes as the ultimate form of channeling your brand, Brand Improv. Register today.

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