The challenges the in-house agency at Boston University faces are no different than those of corporate marketers, with a multitude of offerings including 17 schools and colleges, hundreds of centers and departments, and an assortment of events—all intended for inside and outside audiences. (Think P&G of the higher-ed space.) Achieving excellence requires insight, inspiration and innovation combined with talent, tenacity and teamwork. In this webinar, team leads Pam Sarian and Mark Chamberlain will share 10 lessons learned over 10 years of managing agency services. They’ll talk about how to capitalize on the wins and sidestep the pitfalls, all in the name of building a high-performing team that produces award-winning work.