Brand New World

Thursday, April 1 1:00 PM - 2:00 PM | Members: Free | Non-Members: $50.00

Event Details | Webinar

Sometimes, the best laid (and budgeted and researched and approved) marketing plans go awry. Luckily, most plans have contingencies. But, what happens when your contingencies need contingencies? When you can’t meet with your external agency in person anymore? When internal, industry, national and global issues take center stage? How can you keep your plan moving forward when changes keep coming? Join us to hear how the in-house agency at Bentley University approached—and ultimately developed—a pandemic-proof strategy to refresh its brand during an unprecedented year of change. 

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