Who’s Directing Traffic In House?

Skillful project trafficking can increase team efficiency by optimizing resources, facilitating information sharing, and maintaining budgets while reducing costly rework. What’s curious is that while “traffic” is seen as an essential function, few in-house agencies have resources devoted to it. What should we do?

Assign a dedicated team. The most obvious solution is to establish a traffic department. I know, it's been done. There's a reason for that. Resources dedicated to traffic can free your vertical experts to focus on what they do best like strategy development and creative innovation.

Divide responsibilities and manage performance. If you can't support a traffic team, clearly define the division of labor when it comes to traffic-related responsibilities. Make sure people are not only clear on their duties, but that they're held accountable for individual and group performance.

Don't assume technology will do it alone. There are a number of systems out there that streamline scheduling and automate workflow. Using those tools properly requires project inputs to remain current as scope, specs and timing change. Don't be fooled into thinking technology can do it alone. You still need someone (or several people) entering information in real time and maintaining the integrity of the data for a workflow system to truly benefit your organization.

How does your internal agency traffic its work? What org structures and practices are effective? Where have you gotten jammed? At IHAF, we explore the full range of challenges that in-house leaders face—join us at ihaforum.org.

No Reader Comments

Leave a Comment
*
*
*

Processing reCaptcha...

Recent Posts

A Must-Have for Producing Great Content

February 18, 2019

After attending the 2018 IHAF Conference & Awards Show, we noticed that all of the keynote speakers had one thing in common—good work. Each presented their own game-changing video content and we loved it. Great content is what we all aspire to create, so, why is it so rare?

Sure, you’ve got a good …

Read Moreright arrow

Is a Virtual Model Right for Your Team?

February 11, 2019

  • by IHAF Staff

With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

Read Moreright arrow