• Learning About Omni-Channel Marketing

    July 11, 2016

    • by IHAF Staff

    “The best way to stand out is by blending in.” That’s just one of many quotables imparted by this year’s IHAF Huddle facilitator, ChRiS Gomersall, as our regional discussion group series came to a close last month. In fact, ChRiS had the hundred or so people who attended our Huddles in Boston, …

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  • Meet ChRiS

    June 13, 2016

    • by Davielle Pierrette, IHAF

    Tomorrow marks the first of our Huddle regional discussion groups—facilitated by leading expert and former Instagram and Facebook executive ChRiS Gomersall, CEO of ATOMIZED. 

    ChRiS is a problem solver. In fact, shortly into his tenure at Facebook, he spotted a problem his clients were having …

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  • It’s Time to Huddle!

    June 06, 2016

    • by Davielle Pierrette, IHAF

    This month marks the start of our annual Huddle discussion group series—one of IHAF’s most popular events. These half-day sessions are ideal for in-house agency leaders and individual contributors alike. This year’s Huddle focuses on the rise of Omni-Channel Marketing and the challenge of keeping …

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  • Improving Client Relationships is Easier than You Think

    April 18, 2016

    Regular interaction with clients is a reality for most creative professionals. (They pay our bills, after all!) Yet, according to a recent industry poll, client engagement is a challenge for nearly three-quarters of creative teams. So how can you improve your client relationships? Here are three …

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  • Sarah Says Goodbye

    December 28, 2015

    • by Sarah Cavicchi, IHAF

    “If you want to achieve some really big and interesting goals, you have to learn to fall in love with hard work.” –Steve Pavlina, personal-development blogger, book author, and motivational speaker

    Falling in love with hard work isn’t hard to do at IHAF—and boy, have we accomplished much in the …

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  • Get Ready to Huddle!

    March 30, 2015

    • by IHAF Staff

    The IHAF Huddle is right around the corner with this year’s focus on internal/external agency collaboration. Agencies inside and out are invited to attend one (or all) of our six spring sessions in Boston, Chicago, Dallas, NYC, Richmond and San Francisco, where internal/external agency duos will …

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  • Ringing in the New!

    December 29, 2014

    Happy New Year! I hope everyone has been able to enjoy some family, friends and feet-up time over the past week. We’ve had some great discussions this month at IHAF, specifically around the importance of in-house agency promotion. Some of the points we discussed really resonated with me. I hope you’ …

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  • Advancing Your Client/Creative Relationships

    June 16, 2014

    Relationships between creative team members and clients can be good, bad or downright ugly. Whatever it is, your goal should always be ongoing improvement of your client relationships.

    The interaction between clients and creatives during projects often invites opportunities for conflict. When …

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  • Getting Started with Gamification

    May 05, 2014

    Did you know that according to Gallup, 70% of U.S. employees are not actively engaged? That amounts to $380 billion in lost productivity each year. At Inward, we’re passionate about employee engagement which is why we recommend that our clients consider gamification to drive their engagement …

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