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In-House Data: Fact or Fiction?
October 16, 2023
I’m going to be honest with you, which I always am but this time it’s scary honesty. There are a lot of in-house agency research reports out there. And not all of them contain data that are close to the integrity of the studies IHAF publishes—the next of which drops at the IHAF conference on …
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3 Tips for Stronger Data Storytelling
March 20, 2023
How do you tell a story with data? You start by making sure the key message is clear to your audience.
In-house agencies are often asked to perform miracles and turning data into visuals is no exception. It’s a common experience: your internal client needs an infographic but instead of …
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Tools & Technology: Your Creative Advantage
December 21, 2020
Due to the ongoing pandemic, many in-house agencies have faced reduced resources, budgets and timelines. It’s unclear what the “new normal” post-COVID will mean for our teams, but what’s certain is the requirement to be more relevant and effective for our partners and the business overall. …
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Boost the Value of Your In-House Agency
June 08, 2020
In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …
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Marketing Your Brand's Sustainable Practices
May 11, 2020
Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.
As a result, brands …
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You Are Part of a Connected Community
March 23, 2020
When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.
Fifteen years later, we’re as committed to that goal …
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Meet Electro—2019’s In-House Agency of the Year
March 02, 2020
Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”
Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …
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The Latest in Offshore Creative Production
February 17, 2020
Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.
If your in-house agency has yet to engage in offshoring (or tried a …
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Planning with Vision for the Copper Giants™
February 03, 2020
Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …
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What to Expect in Digital in 2020
January 20, 2020
Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …
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