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New Year, New Opportunities
January 14, 2019
It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.
One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …
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It’s the Year of Connectedness
January 07, 2019
Twenty-eighteen was quite a year at IHAF and for in-house agencies in general—from press coverage to performance excellence, our members demonstrated that they have what it takes to be truly exceptional.
When companies come to IHAF, they often tell us they join for the content but that the …
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A Year in Review
December 17, 2018
Time flies when we’re networking, learning and sharing with one another. That’s why we’re especially grateful to have such an incredible community of in-house professionals, across a host of industries, who take advantage of all that IHAF has to offer. As we embark on a new year, let’s reflect and …
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Meet a Member: Michelle Clark, E.J. Gallo Winery
September 24, 2018
Meet IHAF member, Michelle Clark—Director of Creative Services at E.J. Gallo Winery, the leading provider of California wines in select markets around the world. Having led their 20-person account management group for a little over a year, Michelle talks servicing over one hundred brands of wine, …
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Internal Agencies Are On the Rise
September 10, 2018
IHAF recently revealed top trends and business challenges among in-house agencies in its 2018 benchmarking study, fielded in partnership with Forrester Research and featured in the Wall Street Journal. The report details the functional competencies, service offerings, project composition and …
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What’s Good for You in 2018?
January 08, 2018
At the start of the new year, we often find ourselves recommitting to things that are good for us. Eating healthier foods. Getting more sleep. Daily exercise. Why not add IHAF to that good-for-you list by attending this week’s webinar on optimizing your membership in 2018?
On Thursday, January 11 …
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Avoiding Buyer’s Remorse When Shopping for a DAM System
August 28, 2017
Without a doubt, implementing a Digital Asset Management (DAM) system will change the way your team works. At two extremes, a DAM system can enable a streamlined process and provide useful data or, at the other end of the spectrum, it can be a storage system that requires additional steps and …
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How to Customize Your Marketing for Millennials
February 27, 2017
Millennials are one of the most diverse generations in American history, and one of the most important audiences for today’s advertisers. In fact, companies that “get” millennials stand to gain significant market share in the coming years.
To better understand how to market to millennials, we …
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The Ultimate Guide to Membership
January 09, 2017
With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!
The …
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Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
