• Boost the Value of Your In-House Agency

    June 08, 2020

    • by Julie Allouch, Nuxeo

    In-house agencies are more valuable than ever. In fact, over the past five years, 20% more companies have established internal agencies. And, corporate studios are not only influencing marketing, but the full cycle from product design to customer experience, for a demonstrable impact on the …

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  • Marketing Your Brand's Sustainable Practices

    May 11, 2020

    Many companies now adopt sustainable practices that go well beyond office recycling programs. Saving energy, reducing operational waste, curbing emissions, and developing green products are a few of the sustainable objectives being integrated into company missions and products.

    As a result, brands …

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  • You Are Part of a Connected Community

    March 23, 2020

    • by Emily Foster, IHAF

    When the In-House Agency Forum was founded in 2005, our mission was simple: Provide tools, insight and networking opportunities to enable in-house agencies to increase their effectiveness and contribution within their respective organizations.

    Fifteen years later, we’re as committed to that goal …

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  • Meet Electro—2019’s In-House Agency of the Year

    March 02, 2020

    • by IHAF Staff

    Before they were The Clorox Company, they were the Electro-Alkaline Company. In fact, the very first bottle of Clorox Bleach touted, “Made with Electricity.”

    Fast forward to 2018, with the in-house agency at The Clorox Company harnessing its own magnetic energy to reimagine, rebrand and reorganize …

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  • The Latest in Offshore Creative Production

    February 17, 2020

    • by Shelley Harrison and Anil Noorani, Amnet

    Tapping lower-cost, overseas resources for creative production is not a new trend. And as agencies look to decrease their production costs by 40% or more, offshore partnerships are transitioning from experimental to mainstream.

    If your in-house agency has yet to engage in offshoring (or tried a …

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  • Planning with Vision for the Copper Giants™

    February 03, 2020

    Liberty Mutual Insurance built its in-house agency, Copper Giants™, for all of the expected reasons—faster speed to market, stronger access to first-party data and insights, a team that lives and breathes the brand, expense consciousness, and overall business impact. So, how do we set ourselves …

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  • What to Expect in Digital in 2020

    January 20, 2020

    Over the course of 2019, IHAF member and Storyhunter co-founder Alex Ragir traveled the world, meeting with the biggest names in video and advertising to find out what we should expect in 2020. From building in-house agencies to using data to inform creative to establishing authenticity and purpose …

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  • Meet the Mavericks at Transamerica

    January 06, 2020

    • by IHAF Staff

    “Being a financial services company doesn’t mean we have to act like one.” That’s the sentiment behind the in-house agency at Transamerica, who jumped at the chance to reshape the way people think about financial services by reshaping their century-old corporate brand.

    By listening to customers …

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  • It’s Your Year—Your Decade!

    December 16, 2019

    Every time I write one of these year-end posts, I want to boldly declare it the year of the in-house agency. As we step from 2019 into 2020, I’m glad I never used that descriptor because it’s actually been the decade of the in-house agency.

    Our research shows that the penetration of in-house …

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  • New Year, New Opportunities

    January 14, 2019

    • by IHAF Staff

    It almost seems passé to be talking about the new year, but in reality, we’re only two weeks in. So, there’s still time to resolve for the next 50 weeks to be as formative as they are fulfilling.

    One of the commitments we encourage you to make is to get more involved with IHAF in 2019. Our member …

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