• What Awards Season Looks Like in 2020

    July 06, 2020

    • by Jens Peterson, IHAF

    The IHAF Conference & Awards is going virtual this year, and that includes our ever-popular awards show. While your in-house agency balances big social change with business as usual, here’s how awards season is adapting to the new normal.

    Perhaps the biggest change is the call-for-entries process …

    Read Moreright arrow

  • Staying Creative Through Crises May Save Us All

    June 01, 2020

    Okay, the title of this post may be a bit dramatic, but we’re in uncharted territory here. In the face of an unprecedented business environment where most organizations have pivoted to a 100% virtual model, it can be a massive challenge to keep your teams motivated and thinking creatively.

    So, how …

    Read Moreright arrow

  • Benchmarking Your Best Creative Work

    May 25, 2020

    • by Jens Peterson, IHAF

    Entry season for the IHAF Creativity Awards is heating up as internal agencies submit their finest work from last year. How does your team's print and digital prowess compare to the best of the best?

    Submissions that boast creative excellence could win Honorable Mention, Silver, Gold or even the …

    Read Moreright arrow

  • Supporting Sponsors Who Support You

    October 22, 2018

    • by IHAF Staff

    If you’ve ever attended the IHAF Conference & Awards Show, you’ve come to expect inspiring keynotes, informative breakouts and ample opportunities to network. What you may not realize is that a keystone of our event is the participation of a dedicated group of sponsors. Without their support, the …

    Read Moreright arrow

  • Bring Back Your Creative Mojo

    April 02, 2018

    There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …

    Read Moreright arrow

  • Meet the Sponsors

    October 23, 2017

    • by IHAF Staff

    If you’ve ever attended the IHAF Annual Conference & Awards Show, you know it’s chock full of inspiring keynotes, informative breakouts, and opportunities to network with in-house pros. What you may not realize is that a keystone of our event is the support we receive from stalwart sponsors— …

    Read Moreright arrow

  • Meet our 2016 Sponsors!

    October 24, 2016

    • by IHAF Staff

    The IHAF Annual Conference & Awards Show is just around the corner. For months we’ve been planning this two-day event, from defining the theme and outlining the agenda to directing the details and prepping the presenters. As our biggest event of the year, the conference serves as an opportunity for …

    Read Moreright arrow

  • Stimulating Creativity

    July 06, 2015

    I was approached to write this blog on stimulating creativity from the point of view of an external agency creative director “out in the field.” Like anyone else confronted with this sort of challenge, I immediately Googled “stimulating creativity.” That brought up a treasure-trove of writing on …

    Read Moreright arrow

  • Creativity Born Out of Structure

    June 29, 2015

    Yes, you read the title right. The all-important and often overlooked way to stimulate creativity is through structure.

    Technology, process, organizational design, and purposeful management trump latte machines, foosball tournaments and in-house yoga classes when it comes to encouraging innovation. …

    Read Moreright arrow

  • Idea-Generating Techniques for the Desperate

    June 22, 2015

    Here’s a general rule of thumb regarding idea-generation techniques: they’re clunky, dorky and time-consuming. Oh, and they don’t work. You reluctantly resort to one when you're under the gun for an idea, then end up wasting valuable time that leaves you even more frustrated and desperate and …

    Read Moreright arrow