Data Deep Dive

   Earlier this year, IHAF published its In-House Agency Report Card—a study capturing performance feedback from over 200 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. The results showed that clients rate internal agencies as more effective at project/workflow management than their external counterparts.

Overall quality of project/workflow management.

Over the past few years, I’ve seen a big shift with in-house agencies focusing more and more on project and workflow management. Maybe it's the economy—with everyone being asked to do more with less. The volume and diversity of work in-house agencies are doing today and the need to manage that work without incremental headcount demands automated workflow. That’s why so many in-house teams are investing in sophisticated agency management systems. External agencies use workflow systems too, but with dwindling profit margins there’s limited money for them to invest in technology. Yet clients working with both types of agencies are calling for increased efficiency.

What do you think? Let us know by weighing in below or contacting IHAF directly,

No Reader Comments

Leave a Comment

Processing reCaptcha...

Recent Posts

Sound Practices: How Audio Mixing Can Elevate Work

December 12, 2018

The role of audio in post-production has changed dramatically over the years. And thanks to shrinking budgets, the task of audio mixing often falls to teams without expertise in the latest audio resources and capabilities. This is why it often makes sense to tap specialists to help elevate your …

Read Moreright arrow

Meet a Member: Joan Yenawine of Combined Jewish Philanthropies

December 10, 2018

  • by Davielle Pierrette, IHAF

Earlier this year, I had the pleasure of meeting Joan Yenawine, Associate Creative Director with Combined Jewish Philanthropies (CJP). Reconnecting recently, Joan opened up about some exciting new changes involving her team and how they’re leveraging the IHAF community to advance even further.

One …

Read Moreright arrow