In-House Insights

  • Unleash the Potential of In-House Agencies

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: In-House Insights, Thought Leadership

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  • Digital Asset Management: System Comparison Chart

    This useful chart includes a range of DAM solutions including key features, administration and support, and search and usage. The providers featured offer a number of options for SMB or enterprise deployment.

    Category: In-House Insights

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  • 100 Smart Solutions in House

    Working in house means navigating a slew of challenges. That’s why IHAF compiled a slew of solutions to four of the most common challenges in-house agencies face.

    Category: Thought Leadership

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  • A Case for Charging Back

    “To charge back or not to charge back?” That is the question some internal agencies face. This article suggests that we stop asking why in-house teams should charge back and start asking, why not?

    Category: Thought Leadership

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  • What's Next for In-House Agencies?

    This article focuses on that very question, with perspective from in-house agency leaders including what many anticipate to be future requirements for evolving their teams and delivering increased value to the business they support.

    Category: Thought Leadership

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  • Promoting Your In-House Agency

    For many, “self promotion” conjures up a host of unsavory images—from infomercial pitchmen to used-car sales. Yet, deliberate self promotion is precisely what most in-house agencies need to ensure that the importance and impact of their work is fully understood within the corporations they support.

    Category: Thought Leadership

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