Focused Content

  • Unleash the Potential of In-House Agencies

    The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester’s partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated—and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

    Category: Focused Content, Thought Leadership

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  • Digital Asset Management: System Comparison Chart

    This useful chart includes a range of DAM solutions including key features, administration and support, and search and usage. The providers featured offer a number of options for SMB or enterprise deployment.

    Category: Focused Content

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  • 100 Smart Solutions in House

    Working in house means navigating a slew of challenges. That’s why IHAF compiled a slew of solutions to four of the most common challenges in-house agencies face.

    Category: Thought Leadership

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  • Blog Book: The Inside Scoop

    Authored by members, suppliers and IHAF staff, inside you’ll find a collection of our favorite blog posts from The Inside Scoop.

    Category: Focused Content

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  • A Case for Charging Back

    “To charge back or not to charge back?” That is the question some internal agencies face. This article suggests that we stop asking why in-house teams should charge back and start asking, why not?

    Category: Thought Leadership

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  • 100 Ways to Do More with Your Data

    Your customers want to love you. But up until now, you may not have been able to say exactly the right words at the right time to secure that warm customer response. By making full use of the data that’s available to your team, you can.

    Category: Focused Content, Thought Leadership

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  • What's Next for In-House Agencies?

    This article focuses on that very question, with perspective from in-house agency leaders including what many anticipate to be future requirements for evolving their teams and delivering increased value to the business they support.

    Category: Thought Leadership

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