In-House Insights

  • Stimulating Creativity In House

    When in-house agencies get together, good things happen. This piece summarizes IHAF's regional discussion group series on how to overcome the obstacles teams face relative to creativity—including ideas on how to help keep the creative fires burning within your own organization.

    Category: Thought Leadership

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  • Internal Agency Imperatives

    It’s not enough to be down the hall and ready to serve—marketers are demanding more from their in-house agency partners. To stay competitive and provide the level of quality that is expected by the corporation and the marketplace, internal agencies must embrace six in-house imperatives.

    Category: Thought Leadership

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  • Account Service Playbook

    To excel in Account Service, you need to be an expert in the business of your clients and the business of your in-house agency—to think strategically, plan creatively and manage superbly. Our playbook offers a step-by-step on how to get there.

    Category: Thought Leadership

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  • Internal/External Agency Collaboration

    Once considered competitors, internal and external agencies are increasingly working together to maximize capabilities, dollars and business impact. From joint strategy sessions to cooperating on campaigns to sharing creative assets, internal and external agencies are forging new ways of working together.

    Category: Partnership, Past Discussion Groups, Thought Leadership

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  • Build It, Buy It, or Both?

    Traditionally framed as a choice of build or buy, today’s advertisers are pursuing hybrid policies of build and buy for the customized bundle of services needed to support their markets. A Harvard Business School paper co-authored by leading consultant and in-house influencer, Marta Stiglin—published in the International Journal of Marketing Studies, http://bit.ly/Stiglin.

    Category: In-House Insights, Thought Leadership

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