Focused Content

  • Stimulating Creativity In House

    When in-house agencies get together, good things happen. This piece summarizes IHAF's regional discussion group series on how to overcome the obstacles teams face relative to creativity—including ideas on how to help keep the creative fires burning within your own organization.

    Category: Thought Leadership

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  • Shifting from Print to Digital

    The shift from print to digital has had a significant impact on the technology, capabilities, and program management practices in-house agencies employ. What follows is a discussion recap about the advantages and pitfalls of moving from print to digital—including implications on systems, processes and staff.

    Category: Thought Leadership

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  • Fostering Internal/External Collaboration

    Successful interagency collaboration begins with changing traditional views of internal/external agency relationships. It takes an open mind and conviction regarding the fact that brand campaigns have a bigger impact when we all work together to align on an integrated approach.

    Category: Thought Leadership

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  • In-House Overhaul

    The National Parks Conservation Association’s in-house design function went from being an overlooked team of two to a respected, sought-after workgroup. They made the transformation one step at a time, and so can you by heeding the lessons they learned.

    Category: Thought Leadership

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  • Internal Agency Imperatives

    It’s not enough to be down the hall and ready to serve—marketers are demanding more from their in-house agency partners. To stay competitive and provide the level of quality that is expected by the corporation and the marketplace, internal agencies must embrace six in-house imperatives.

    Category: Thought Leadership

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  • Account Service Playbook

    To excel in Account Service, you need to be an expert in the business of your clients and the business of your in-house agency—to think strategically, plan creatively and manage superbly. Our playbook offers a step-by-step on how to get there.

    Category: Thought Leadership

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  • 100 Ways to Kill a Concept

    It's one thing to come up with a creative concept; it's another to persuade your boss, client or business partner to buy-off on it. There are a host of reasons ideas get shot down. What's most important is what you do next—how you approach the roadblocks to turn ideas into reality.

    Category: Thought Leadership

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  • 8 Advantages of a Company Store

    Online company stores offer user support, brand protection, cost management and more. Read on for eight reasons your brand might want to consider establishing a company store.

    Category: Thought Leadership

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  • Internal/External Agency Collaboration

    Once considered competitors, internal and external agencies are increasingly working together to maximize capabilities, dollars and business impact. From joint strategy sessions to cooperating on campaigns to sharing creative assets, internal and external agencies are forging new ways of working together.

    Category: Partnership, Past Discussion Groups, Thought Leadership

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  • Build It, Buy It, or Both?

    Traditionally framed as a choice of build or buy, today’s advertisers are pursuing hybrid policies of build and buy for the customized bundle of services needed to support their markets. A Harvard Business School paper co-authored by leading consultant and in-house influencer, Marta Stiglin—published in the International Journal of Marketing Studies, http://bit.ly/Stiglin.

    Category: Focused Content, Thought Leadership

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