Focused Content

  • Workflow Systems Comparison Chart

    Which workflow system is right for you? This page contains a sampling of off-the-shelf solutions that many IHAF members have told us they use. We developed this chart to help you make sense of the assortment of products and providers available today.

    Category: Focused Content

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  • Promoting Your In-House Agency

    For many, “self promotion” conjures up a host of unsavory images—from infomercial pitchmen to used-car sales. Yet, deliberate self promotion is precisely what most in-house agencies need to ensure that the importance and impact of their work is fully understood within the corporations they support.

    Category: Thought Leadership

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  • Stimulating Creativity In House

    When in-house agencies get together, good things happen. This piece summarizes IHAF's regional discussion group series on how to overcome the obstacles teams face relative to creativity—including ideas on how to help keep the creative fires burning within your own organization.

    Category: Thought Leadership

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  • Shifting from Print to Digital

    The shift from print to digital has had a significant impact on the technology, capabilities, and program management practices in-house agencies employ. What follows is a discussion recap about the advantages and pitfalls of moving from print to digital—including implications on systems, processes and staff.

    Category: Thought Leadership

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  • Fostering Internal/External Collaboration

    Successful interagency collaboration begins with changing traditional views of internal/external agency relationships. It takes an open mind and conviction regarding the fact that brand campaigns have a bigger impact when we all work together to align on an integrated approach.

    Category: Thought Leadership

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  • In-House Overhaul

    The National Parks Conservation Association’s in-house design function went from being an overlooked team of two to a respected, sought-after workgroup. They made the transformation one step at a time, and so can you by heeding the lessons they learned.

    Category: Thought Leadership

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  • Internal Agency Imperatives

    It’s not enough to be down the hall and ready to serve—marketers are demanding more from their in-house agency partners. To stay competitive and provide the level of quality that is expected by the corporation and the marketplace, internal agencies must embrace six in-house imperatives.

    Category: Thought Leadership

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  • Account Service Playbook

    To excel in Account Service, you need to be an expert in the business of your clients and the business of your in-house agency—to think strategically, plan creatively and manage superbly. Our playbook offers a step-by-step on how to get there.

    Category: Thought Leadership

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  • 100 Ways to Kill a Concept

    It's one thing to come up with a creative concept; it's another to persuade your boss, client or business partner to buy-off on it. There are a host of reasons ideas get shot down. What's most important is what you do next—how you approach the roadblocks to turn ideas into reality.

    Category: Thought Leadership

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  • 8 Advantages of a Company Store

    Online company stores offer user support, brand protection, cost management and more. Read on for eight reasons your brand might want to consider establishing a company store.

    Category: Thought Leadership

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