Focused Content

  • Build It, Buy It, or Both?

    Traditionally framed as a choice of build or buy, today’s advertisers are pursuing hybrid policies of build and buy for the customized bundle of services needed to support their markets. A Harvard Business School paper co-authored by leading consultant and in-house influencer, Marta Stiglin—published in the International Journal of Marketing Studies, http://bit.ly/Stiglin.

    Category: Focused Content, Thought Leadership

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