2011 Field Study
Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.
Category: Operations and Staffing
Download2010 Field Study
Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.
Category: Project and Processes
Download2010 Field Study
A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.
Category: Operations and Staffing
Download2009 Field Study
As compensation has a considerable impact on the attitudes and performance of employees, leaders must ensure that equitable compensation practices are in place. This study provides comparative salary data as reported by in-house agencies.
Category: Compensation
Download2009 Field Study
Implementation of an in-house agency offers the potential for significant savings over outsourcing. This study offers comparative data regarding the time tracking, estimating and project-pricing practices of internal advertising organizations.
Category: Project and Processes
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