Benchmarking Data

  • Traffic. Who Needs It?

    2010 Field Study

    Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.

    Category: Project and Processes

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  • In Search of the Silver Bullet

    2010 Field Study

    A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.

    Category: Operations and Staffing

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  • How Much for the Art Director?

    2009 Field Study

    As compensation has a considerable impact on the attitudes and performance of employees, leaders must ensure that equitable compensation practices are in place. This study provides comparative salary data as reported by in-house agencies.

    Category: Compensation

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  • Project Tracking is Key to Measuring Performance

    2009 Field Study

    Implementation of an in-house agency offers the potential for significant savings over outsourcing. This study offers comparative data regarding the time tracking, estimating and project-pricing practices of internal advertising organizations.

    Category: Project and Processes

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