Benchmarking Data

  • Building Today for Tomorrow

    2016 Field Study

    This report details the functional competencies, service offerings, project composition, and operating practices of over 120 unique in-house agencies. Findings were matched against similar studies fielded in 2007 and 2010 for a multi-year comparison from spending to services. Sample organizational charts are included.

    Category: Benchmarking Data, Operations and Staffing

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  • Projects, Processes & Performance

    2015 Infographic

    A visual of in-house projects, processes and performance. Over 120 in-house agencies participated, providing insight into the variety of work they undertake as well as the practices they employ to advance their programs and measure the effectiveness of their teams. Produced in partnership with 451 Marketing.

    Category: Project and Processes

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  • Are We There Yet?

    2014 Field Study

    In-house agencies are working hard to build infrastructures that deliver value both in how they manage corporate resources and how they engage consumers. IHAF’s latest field study examines the operating practices and organizational structures of in-house agencies today, recognizing the call for skillfulness, efficiency and flexibility in the face of an ever-changing marketing landscape.

    Category: Operations and Staffing

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  • Work/Life Balance Sheet

    2013 Field Study

    An IHAF study providing salary data across a range of internal agency functions, as reported by over 100 companies. With a growing number of employees engaged in non-work-related activities on the job, there has been a shift in the productivity of today’s workforce. As hiring restrictions loosen and in-house agencies expand, it will be essential to establish management practices that are not only considerate of salary but of the new work/life balance sheet.

    Category: Compensation

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  • The Rise of the In-House Agency

    2013 Field Study

    Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.

    Category: Operations and Staffing

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  • Go Digital or Go Home

    2012 Field Study

    Reveals how digital marketing is being leveraged and what role in-house agencies have the potential to play—with three-quarters indicating that their teams handle digital marketing and 80% predicting an increase in volume and complexity.

    Category: Project and Processes

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  • The Fair Market Value of Talent

    2011 Field Study

    Comparative salary data as reported by over 100 in-house agencies and creative services organizations. Combined with additional insights, the information herein can be used to inform the fair market value of your in-house team.

    Category: Benchmarking Data, Compensation

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  • Focus on Value—Yours!

    2011 Field Study

    This study provides insight into the specifications, volume and turnaround times of various in-house agency projects as well as the pricing, tracking and labor reporting associated with that work.

    Category: Project and Processes

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  • Internal to International: It’s a Small World After All

    2011 Field Study

    Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.

    Category: Operations and Staffing

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