Benchmarking Data

  • In-House Agency Report Card 2.0

    Performance feedback from over 300 clients actively engaged with in-house agencies, with comparative data from some of the leading external agencies in the country. Provides a benchmark for internal agency leaders to assess the effectiveness of their teams.

    Category: Operations and Staffing

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  • Work/Life Balance Sheet

    An IHAF study providing salary data across a range of internal agency functions, as reported by over 100 companies. With a growing number of employees engaged in non-work-related activities on the job, there has been a shift in the productivity of today’s workforce. As hiring restrictions loosen and in-house agencies expand, it will be essential to establish management practices that are not only considerate of salary but of the new work/life balance sheet.

    Category: Compensation

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  • The Rise of the In-House Agency

    Findings from an ANA survey of over 200 client-side marketers revealing the advantages and disadvantages of in-house agencies, costs, services, and the degree to which in-house teams are displacing external providers. This study was produced in partnership with IHAF.

    Category: Operations and Staffing

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  • Go Digital or Go Home

    Reveals how digital marketing is being leveraged and what role in-house agencies have the potential to play—with three-quarters indicating that their teams handle digital marketing and 80% predicting an increase in volume and complexity.

    Category: Project and Processes

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  • The Fair Market Value of Talent

    Comparative salary data as reported by over 100 in-house agencies and creative services organizations. Combined with additional insights, the information herein can be used to inform the fair market value of your in-house team.

    Category: Benchmarking Data, Compensation

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  • Focus on Value—Yours!

    This study provides insight into the specifications, volume and turnaround times of various in-house agency projects as well as the pricing, tracking and labor reporting associated with that work.

    Category: Project and Processes

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  • Internal to International: It’s a Small World After All

    Establishing an integrated, global brand is a significant challenge for many companies. This study explores the realities and resulting strategies that internal teams employ to support business abroad.

    Category: Operations and Staffing

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  • Traffic. Who Needs It?

    Explores the project scheduling and workflow management practices of in-house agencies. As agencies seek efficiency gains through automation and consolidation, the question of how best to orchestrate the scheduling, resourcing and oversight of project deliverables remains.

    Category: Project and Processes

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  • In Search of the Silver Bullet

    A study focused on the in-house agency business model—the findings of which were matched against our 2007 profile study, providing comparative data on spending and services, as well as sample organizational charts.

    Category: Operations and Staffing

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  • How Much for the Art Director?

    As compensation has a considerable impact on the attitudes and performance of employees, leaders must ensure that equitable compensation practices are in place. This study provides comparative salary data as reported by in-house agencies.

    Category: Compensation

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