Blog Archive
-
Share:
Keys to Scale Your Marketing Operations
July 11, 2022
Marketing is a big investment, putting significant pressure on in-house agencies. Whether you’ve stalled because your team’s capabilities are bottlenecked or there are several projects to be checked off your list, here are a few tips to keep in mind as you gear up to scale.
Check Your Capacity …
-
Share:
Measuring the Value of Creative Operations
October 04, 2021
Over half of creative leaders are now measuring the value of creative operations. Metrics are no longer a nice-to-have for the creative team of 2021, they are a must.
Every year for the past four years, Screendragon has surveyed creative leaders to examine the current state of creative operations. …
-
Share:
Delivering Personalized Content at Scale
February 04, 2019
As customer attention turns more and more to digital channels, it’s increasingly important for organizations to meet them there. Digital advertising constitutes more than half of US agency revenue. Driving traffic to brand sites and engaging on social media is imperative. Unfortunately, some in- …
-
Share:
Mutual Resolutions
January 01, 2018
I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …
-
Share:
Building Brand with Design Thinking
February 06, 2017
Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …
-
Share:
The Ultimate Guide to Membership
January 09, 2017
With the planning and prep that typically happen at the start of a new year, this week’s webinar on how to optimize your membership with IHAF is well timed. The one-hour session is not only intended to orient our newest members, but to inform those who have been tire kicking as well!
The …
-
Share:
Google’s 12 Lesser-Known Tools for In-House Agencies
October 11, 2016
As a software development firm that partners with in-house agencies, we make it our business to stay on top of all types of web and mobile tools and trends—so Google is one of the players we follow. They have the most valuable search data in the world and some of the most useful marketing-related …
-
Share:
Are You Taking Advantage of IHAF?
July 25, 2016
Last week, IHAF’s Associate Director, Emily Foster, and Business Development Manager, Kate O’Callaghan, facilitated a webinar on “Optimizing Your Membership.” This 40-minute session gave members and non-members a closer look at all of the programming and benefits IHAF has to offer.
IHAF members …
-
Share:
Why Is My Job Req Still Open?
May 16, 2016
Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”
Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs …
%20(1).pdf%20-%20Copy.jpg "TTC Logo Color_v1 (1) (1).pdf - Copy")
%20(1).png "XR_Logo Lockup_Off Black_CMYK (1) (1)")
