• It’s the Year of Connectedness

    January 07, 2019

    • by Emily Foster, IHAF

    Twenty-eighteen was quite a year at IHAF and for in-house agencies in general—from press coverage to performance excellence, our members demonstrated that they have what it takes to be truly exceptional.

    When companies come to IHAF, they often tell us they join for the content but that the …

    Read Moreright arrow

  • Cheap Impressions Are Dead. What’s Next?

    July 02, 2018

    For the past decade, advertisers have been in a race to the bottom, attempting to buy and serve ad impressions at the lowest possible cost. In doing so, we seem to have lost sight of what's important—driving authentic connections between the brands we promote and the people who buy from us. …

    Read Moreright arrow

  • Mutual Resolutions

    January 01, 2018

    • by Emily Foster, IHAF

    I've never been a fan of New Year's resolutions. There's something about the holidays coming to an end, however, and eating too many sugar cookies, that's prompting me to think about the new year in new ways. For IHAF, that means a fresh calendar of content and events to address the needs of our …

    Read Moreright arrow

  • Fix It In Prep: Understanding VR Before Your First Project

    December 04, 2017

    Virtual Reality (encompassing VR, AR, and 360) is an immersive experience providing emotional connections and memories. The barriers between brands and consumers can be removed, allowing for direct interaction via branded environments or virtual product models. These experiences have a long and …

    Read Moreright arrow

  • Bad Mobile Connection? 5 Tips to Drive Performance with Mobile Ads

    June 19, 2017

    • by Cristy Ebert Garcia, Celtra

    Do you ever get the feeling that your mobile ads aren’t clicking with consumers? You’re in good company. Two-thirds of advertisers believe that at least half of their mobile efforts are unsuccessful, yet mobile spend in the US is expected to top $72 billion in 2020. That’s a lot of advertising …

    Read Moreright arrow

  • Engaging Consumers with Playable Mobile Ads

    February 13, 2017

    Over the last two years, digital advertising has made a marked shift toward video and mobile. And it’s no wonder, with consumers leveraging hand-held devices to post and play content at home and at work. As 2017 continues to unfold, we anticipate the rise of a new consumable in the mobile mix— …

    Read Moreright arrow

  • A New Member’s Perspective on Professional Development

    May 02, 2016

    I met IHAF Board Chair Mark Gibson late last year at the 2015 HOW Design Live Conference in Chicago. Mark was attending the conference in support of IHAF and two members of his in-house agency at State Farm Insurance creative team who were presenting a session on how to increase influence in house. …

    Read Moreright arrow