• Bloomberg Named In-House Agency of the Year

    November 19, 2018

    • by IHAF Staff

    With the crystal trophy and colleagues by his side, Bloomberg’s global head of Bloomberg Studio, Michael Eisenreich, took the stage at the recent IHAF Conference to accept top honors on behalf of his team—the 2018 In-House Agency of the Year. “Ours is a story of grit and determination over many, …

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  • Why Is My Job Req Still Open?

    May 16, 2016

    Two expressions often come to mind in my day as a creative recruiter: “Time kills all deals,” and “Numbers don’t lie.”

    Right now, with a strong economy, unemployment around 5% and great candidates getting snapped up faster than you can say “You’re hired,” some organizations find their job reqs  …

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  • Real Patients. Real Stories. Real Collaboration.

    June 01, 2015

    Telling your company’s brand story can sometimes seem like a life-or-death proposition. For Baylor Scott & White Health, one of the largest not-for-profit health care systems in the country, their brand IS life or death. And they've spent years perfecting the process of storytelling...navigating …

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  • Collaboration Inside & Out

    May 26, 2015

    If orange is the new black, collaboration is the new integration.

    Remember when agency integration was all the rage? Just a few years back, clients and agencies focused heavily on the importance of strategically communicating across multiple channels. While still important, integration has been …

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  • (25 Ways to) Love the One You’re With

    May 18, 2015

    • by IHAF Staff

    When 1970’s folk rocker Stephen Stills released his break-away hit single Love the One You’re With, we’re pretty sure he wasn’t talking about internal/external agency collaboration. Regardless, Stills’ lyrics are prolific calling us to live in harmony with one another, “If you can't be with the one …

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  • Lights, Camera, Collaboration!

    May 11, 2015

    Advertising is transitioning, evolving with its viewers, moving from the perspective of “I” the brand to “we” the consumers. As part of this evolution, many companies are seeking both innovation and engagement with their target audiences. Consumers want to be motivated and inspired—seeking …

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  • Let Them Lead

    April 21, 2015

    One of the keys to leading a successful organization is recruiting and nurturing new leaders within your agency. Finding and cultivating people who could give us “more legs on the stool” became one of the most gratifying achievements for my core group of senior leaders and for me personally.

    In …

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  • Leading Teams by Leading Culture

    April 13, 2015

    Every organization has a culture built on its behaviors, habits, values and, most importantly, the collective energy of the people that comprise it. In my experience, strong culture is foundationally rooted in the ability to attract and retain the right people with the right energy, the right sense …

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  • Three Keys to Leading Strong Teams

    April 06, 2015

    On paper, leading a strong in-house team is easy. All you have to do is: 1) hire the right people, 2) establish processes that enable them to work efficiently and productively, and 3) keep everyone (your team and your clients) happy. Unfortunately, doing all three is difficult.

    What’s more, even …

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  • Professional Development—Let’s Talk About It

    March 23, 2015

    Not long ago, I joined other members of our agency’s leadership team to celebrate the 30th work anniversary of one of our tenured art directors. We talked over lunch about how her career had evolved—from a call center position straight out of school to the agency’s secretarial staff and ultimately …

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