• Is a Virtual Model Right for Your Team?

    February 11, 2019

    • by IHAF Staff

    With work-from-home policies becoming more and more common, in-house agency leaders want to know what it takes to make a virtual workforce work. According to PwC’s corporate creative agency, making use of readily available technology, building a culture of flexibility and instilling a strong sense …

    Read Moreright arrow

  • Hiring for Talent, Not Location

    October 29, 2018

    • by Jack Teuber, PwC

    When asked why he robbed banks, legend has it that Willie Sutton replied, “Because that’s where the money is.” Get any group of internal agency leaders together and the talk quickly turns to talent. Where to find it. How to keep it. And, what motivates morale.

    If your in-house agency is located in …

    Read Moreright arrow

  • IHAF Awards: The Results Are In!

    September 17, 2018

    • by IHAF Staff

    For months, the IHAF team has been busy gathering, organizing and admiring nearly 700 entries submitted by 77 in-house agencies in anticipation of the judging event for the 2018 IHAF Awards. And, the results are in!

    Last week, a panel of 13 experts pored over every part and piece of your …

    Read Moreright arrow

  • Bring Back Your Creative Mojo

    April 02, 2018

    There’s a lot of valuable expertise within in-house agencies. And while expertise is generally a good thing, there can be a downside. Expertise can lead to routine, routine to sameness. And sameness is the enemy of creativity. So, if the ideas you’re coming up with are beginning to feel familiar …

    Read Moreright arrow

  • We Came. We Saw. We Judged.

    September 12, 2017

    It came down to nine, then four, then two—exceptional pieces that attracted our attention, exacted our respect, and divided us as a group for nearly an hour as we debated “Best of Show” for this year’s IHAF Awards. I can’t tell you who’ll walk away with the coveted crystal, but I can say it wasn’t …

    Read Moreright arrow

  • Who's Responsible for an Ad Gone Bad?

    April 10, 2017

    You can almost picture how it all went down. “People are divided,” says a PepsiCo exec, “we need a way for our product to bring them together—to bring the country together.” “Great idea,” says the brand manager, “what are some mechanisms for bringing people together?” A third chimes in, “Given the …

    Read Moreright arrow

  • Building Brand with Design Thinking

    February 06, 2017

    • by IHAF Staff

    Nothing says “change” like consumer behavior. Just when you think you know their preferences, something changes and you’re back at square one. To acquire and retain a loyal base of customers, brands need to do a better job demonstrating an understanding of what’s important to consumers and evolving …

    Read Moreright arrow

  • Why You Need a War Room

    July 09, 2014

    War rooms, breakout rooms, pods, cafés—what do they all have in common? They are must-haves spaces for creative professionals to come up with new ideas. Without these areas, collaboration and brainstorming would be a bust. Here’s why your in-house agency needs designated space for idea generation. …

    Read Moreright arrow

  • Do You Want it Fast, Cheap or Good?

    February 10, 2014

    We may be witnessing a harmonic convergence of sorts in the name of operational excellence. While the inclination for any business may be to try to do as much as it can with the resources it has on hand, that’s not always effective. Sooner or later, what seems like the fastest, easiest path to …

    Read Moreright arrow

  • Say Something Stupid

    December 02, 2013

    After 15 years of launching and leading companies in and around the creative space, I’ve learned a few things that are pretty unintuitive. For example, start-ups need less money, not more—they only go and spend it. And don’t rely on “experts”—they often only know how (or want) to do their one …

    Read Moreright arrow